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Posted May 6, 2013
Customer CEO turns your thinking upside down
If you think you have internalised putting the customer at the heart of your organisation, Chuck Wall’s Customer CEO will make you think again! It certainly did for me.
Although Chuck and I had never met, I was extremely honoured that he chose to feature MESH Planning, a company I set up in the UK in 2006, in the book. You might think I’d be pretty good at ‘walking the talk’ when it comes to putting customers first, however, I found myself scribbling note after note of ideas to implement and actions to take.
By using the customer’s voice throughout the book from the Prologue to the Epilogue with questions around the 9 CEO Powers, such as ‘Why is your answer always No?’, ’Why is this so complicated?’ or ‘What about my ideas?’, the reader firstly engages as a customer and then as a business person or marketer. The case studies are rich with detail and I have already found myself recounting many of them to my colleagues. This book is jam-packed full of memorable concepts, like the Upside Down Org Chart (putting the customer at the top) and striking thoughts like, ‘Have you ever thought of your business as something more like a movement?’. Chuck Wall’s writing challenges, provokes, made me laugh and grabbed my attention, to the point where Customer Thinking has spilled out into my everyday working life over the last two weeks as I read the book.
Customer CEO is a force for good in many senses. It has the power to jolt us out of paying lip-service to making the customer king which, in turn, has the power to transform our businesses. By buying a copy you will also be helping to provide families with Compassion’s Water of Life clean water systems to make a fundamental difference to some of the 1.1 billion people without safe access to water.
Buy the book today and you’ll find yourself a Customer CEO Champion tomorrow!