Customer CEO: How to Profit from the Power of Your Customers (Enhanced Edition) [NOOK Book]

Overview

Enhanced with video and audio and optimized for color tablets. Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers ...
See more details below
Customer CEO: How to Profit from the Power of Your Customers (Enhanced Edition)

Available on NOOK devices and apps

  • NOOK HD/HD+ Tablet
  • NOOK Color
  • NOOK Tablet

Want a NOOK? Explore Now

NOOK Book (eBook)
$11.49
BN.com price
(Save 42%)$19.99 List Price

Overview

Enhanced with video and audio and optimized for color tablets. Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess — including “the power of me,” “the power of the heart,” and “the power of rebellion” — and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.
Read More Show Less

Product Details

  • ISBN-13: 9781937134396
  • Publisher: Bibliomotion, Inc.
  • Publication date: 4/30/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • File size: 14 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Chuck Wall Chuck Wall is the founder of Customer CEO, the customer thinking company. Customer thinking is the way to fuse customer data and insight to increase engagement and improve the experience. Chuck has interviewed over 100,000 customers, making him an expert in customer understanding. Prior to launching Customer CEO, Chuck started seven enterprises across multiple industries. As a serial entrepreneur, he has a deep understanding of business and strategy. As a marketing advisor, he has helped companies of every size sell billions of dollars in new products and services. His clients have included major brands like HP, Intel, Campbell Soup, and Yahoo. In addition to speaking professionally, Chuck has led workshops on customer insight, branding, and marketing at SMU, Texas A&M, and more. Chuck is active in non-profit work and was appointed by the Governor of Texas to serve as a board member of OneStar Foundation. He’s a graduate of Southern Methodist University and lives in Austin, Texas.

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 6, 2013

    Customer CEO turns your thinking upside down If you think you ha

    Customer CEO turns your thinking upside down
    If you think you have internalised putting the customer at the heart of your organisation, Chuck Wall’s Customer CEO will make you think again! It certainly did for me.
    Although Chuck and I had never met, I was extremely honoured that he chose to feature MESH Planning, a company I set up in the UK in 2006, in the book. You might think I’d be pretty good at ‘walking the talk’ when it comes to putting customers first, however, I found myself scribbling note after note of ideas to implement and actions to take.
    By using the customer’s voice throughout the book from the Prologue to the Epilogue with questions around the 9 CEO Powers, such as ‘Why is your answer always No?’, ’Why is this so complicated?’ or ‘What about my ideas?’, the reader firstly engages as a customer and then as a business person or marketer. The case studies are rich with detail and I have already found myself recounting many of them to my colleagues. This book is jam-packed full of memorable concepts, like the Upside Down Org Chart (putting the customer at the top) and striking thoughts like, ‘Have you ever thought of your business as something more like a movement?’. Chuck Wall’s writing challenges, provokes, made me laugh and grabbed my attention, to the point where Customer Thinking has spilled out into my everyday working life over the last two weeks as I read the book.
    Customer CEO is a force for good in many senses. It has the power to jolt us out of paying lip-service to making the customer king which, in turn, has the power to transform our businesses. By buying a copy you will also be helping to provide families with Compassion’s Water of Life clean water systems to make a fundamental difference to some of the 1.1 billion people without safe access to water.
    Buy the book today and you’ll find yourself a Customer CEO Champion tomorrow!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)