Customer-Driven Change: What Your Customers Know, Your Employees Think, Your Managers Overlook
An accomplished change consultant offers valuable insight into using customer perspective to drive employee engagement and strategic innovation.
In the world of business, theories of change always agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful change—but how do you get them in the first place? And how do you maintain them through reorganization, new strategies, or necessary cutbacks?
Change management expert Bud Taylor has a simple yet profoundly effective answer. In Customer Driven Change, he demonstrates the power of thinking about change from the customer’s point of view. By encouraging leaders and employees to adopt a cohesive perspective—that of your customers—you will create sustained commitment and engagement within your organization faster than with any other approach.
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In the world of business, theories of change always agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful change—but how do you get them in the first place? And how do you maintain them through reorganization, new strategies, or necessary cutbacks?
Change management expert Bud Taylor has a simple yet profoundly effective answer. In Customer Driven Change, he demonstrates the power of thinking about change from the customer’s point of view. By encouraging leaders and employees to adopt a cohesive perspective—that of your customers—you will create sustained commitment and engagement within your organization faster than with any other approach.
Customer-Driven Change: What Your Customers Know, Your Employees Think, Your Managers Overlook
An accomplished change consultant offers valuable insight into using customer perspective to drive employee engagement and strategic innovation.
In the world of business, theories of change always agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful change—but how do you get them in the first place? And how do you maintain them through reorganization, new strategies, or necessary cutbacks?
Change management expert Bud Taylor has a simple yet profoundly effective answer. In Customer Driven Change, he demonstrates the power of thinking about change from the customer’s point of view. By encouraging leaders and employees to adopt a cohesive perspective—that of your customers—you will create sustained commitment and engagement within your organization faster than with any other approach.
In the world of business, theories of change always agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful change—but how do you get them in the first place? And how do you maintain them through reorganization, new strategies, or necessary cutbacks?
Change management expert Bud Taylor has a simple yet profoundly effective answer. In Customer Driven Change, he demonstrates the power of thinking about change from the customer’s point of view. By encouraging leaders and employees to adopt a cohesive perspective—that of your customers—you will create sustained commitment and engagement within your organization faster than with any other approach.
9.99
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Customer-Driven Change: What Your Customers Know, Your Employees Think, Your Managers Overlook
282
Customer-Driven Change: What Your Customers Know, Your Employees Think, Your Managers Overlook
282
9.99
In Stock
Product Details
| ISBN-13: | 9781612540061 |
|---|---|
| Publisher: | Brown Books Publishing Group |
| Publication date: | 09/08/2021 |
| Series: | Customer Driven Change Series |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 282 |
| File size: | 2 MB |
About the Author
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