- Shopping Bag ( 0 items )
Customer Equity: Building and Managing Relationships as Valuable Assets
( 1 )
Marketplace (New and Used)
from
$1.99
$45.00 List Price (Save 96%)
Usually ships within 1-2 business days
All (20)
Used (13)
New (7)
Condition:
Very Good
2001 Hardcover Item is in very good condition.
Ships from: Wilmington, MA
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Good
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Ships from: Mishawaka, IN
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Good
Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and
...
Reuse!
Read more
Show Less
Ships from: Portland, OR
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Very Good
Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all
...
your used books from Green Earth Books. Read. Recycle and Reuse!
Read more
Show Less
Ships from: Portland, OR
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Very Good
Hardcover Very Good 0875847641 No dust jacket. New book with minor shelf wear.
Ships from: Brooklyn, NY
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Good
2001-07-01 Hardcover Good Good Condition. Item delivered via UPS in 7-9 business days. Tracking available by request.
Ships from: Appleton, WI
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Very Good
2001 Hardcover Very Good UNREAD copy. Text pages clean & tight. DJ has scattered scratches. slight lower creasing on back & is different from one shown. Provides a marketing
...
system for measuring & managing customer value as a financial asset. Extremely readable copy!
Read more
Show Less
Ships from: Atlanta, GA
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Very Good
2001 Hard cover Light bumps to the spine and bottom edge has minor wear; DJ is rubbed with some shelf wear, two half inch tears Sewn binding. Cloth over boards. 229 p. Audience:
...
General/trade.
Read more
Show Less
Ships from: Fort Gratiot, MI
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Very Good
Buy with confidence. Excellent Customer Service & Return policy.
Ships from: Richmond, TX
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
Condition:
Good
Ships from: Lookout Mountain, GA
Usually ships in 1-2 business days
- •Standard, 48 States
- •Express, 48 States
- •Express (AK, HI)
Overview
"What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace." "Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors ...