Customer Friendly

Customer Friendly

by James T. Jr. Ziegenfuss
     
 

ISBN-10: 0761837523

ISBN-13: 9780761837527

Pub. Date: 03/28/2007

Publisher: University Press of America

The need for customer friendly organizations exists across fields and industries. Corporate leaders have long known the value of customer support. Even public agency leaders increasingly recognize the need to offer better service to citizens. This book presents the organizational architecture of customer friendly organizations. How do some private companies and

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Overview

The need for customer friendly organizations exists across fields and industries. Corporate leaders have long known the value of customer support. Even public agency leaders increasingly recognize the need to offer better service to citizens. This book presents the organizational architecture of customer friendly organizations. How do some private companies and public agencies become customer friendly-by accident or design? Academics and practicing managers know that organizational design affects behavior. This book helps us understand how we develop high performance organizations-in this case, organizations that consistently deliver high quality service. It builds on the theory and application of "systems thinking" to organization design and behavior by showing how products, structure, psychological climate, culture, and leadership work together to produce customer friendly experiences. Beginning with the architectural model, the book offers a series of cases to illustrate the application: hospital, auto manufacturer, airline, hotel, bank, university, and library.

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Product Details

ISBN-13:
9780761837527
Publisher:
University Press of America
Publication date:
03/28/2007
Pages:
248
Product dimensions:
0.69(w) x 9.00(h) x 6.00(d)

Table of Contents

Part 1 Preface Chapter 2 The Customer Service Problem in Six Cases: Uncle Arthur's Bad Day Chapter 3 Organizational Architecture of Customer Friendly Companies: The Case of Westside Hospital Chapter 4 The Product System: The Case of Autocoach Chapter 5 The Structure of Customer Friendly: The Case of Intercoast Air Chapter 6 Psychology of Customer Friendly: The case of the Royal Court Hotel Chapter 7 Managing for Customer Friendliness: The Case of the Federalist Bank Chapter 8 Creating a Customer Friendly Culture: The Case of Eastern University Chapter 9 The Process of Becoming Customer Friendly: The Case of Mapletree Library Part 10 Endnotes Part 11 Index Part 12 About the Author

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