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ChoiceAdjectives such as clever, innovative, and unique readily come to mind in describing the core import of Customer Friendly... His masterful volume is far from the ordinary, which tends to characterize the substantial literature on the subject of customer service. It will be highly regarded by serious students of customer service and those struggling to build strong customer service in their enterprises... Ziegenfuss's work takes its rightful place among leading college and university texts dealing with customer service and is a valuable asset for curricular libraries. Summing Up: HIGHLY RECOMMENDED. Lower-division undergraduates through professional collections.
— J.B. Kashner, emeritus, College of the Southwest