Customer Intimacy: Build the Customer Relationships That Ensure Your Company's Success

Customer Intimacy: Build the Customer Relationships That Ensure Your Company's Success

by Fred Wiersema, Frederik D. Wiersema
     
 

From one of America's foremost business minds comes exhaustively researched examples of companies like MCI, Airborne Express, Home Depot, Frito Lay and USAA, which have discovered the secrets of establishing and maintaining close customer relationships--and have reaped the profits to prove it. This audio offers lucid, detailed plans for companies to create the… See more details below

Overview

From one of America's foremost business minds comes exhaustively researched examples of companies like MCI, Airborne Express, Home Depot, Frito Lay and USAA, which have discovered the secrets of establishing and maintaining close customer relationships--and have reaped the profits to prove it. This audio offers lucid, detailed plans for companies to create the professional bonds necessary to avoid costly pitfalls. Simultaneous hardcover release from Knowledge Exchange.

Editorial Reviews

Library Journal - Library Journal
Intimacy with customers involves understanding their needs and a commitment to meeting those needs. That, says Wiersema, who has served as an international business consultant, may take various forms: customization of products or services, integration of business operations in mutually advantageous ways, or long-term planning together. Wiersema indicates that achieving customer intimacy takes agility, picking one's partners correctly, and shaping company culture. Savvy listeners may notice some disadvantages to Wiersema's approach, which may narrow a company's customer base to fewer, though larger, accounts. Additionally, getting to know customers well and orienting a company's operations to their requests is an expensive proposition. Ultimately, however, this useful, insightful program, which Wiersema himself narrates, should do well in most business collections.Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio

Product Details

ISBN-13:
9781888232011
Publisher:
Grand Central Publishing
Publication date:
05/01/1996
Product dimensions:
7.13(w) x 4.37(h) x 1.30(d)

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