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Customer Intimacy
     

Customer Intimacy

by Fred Wiersema, Fred Wiersma (Other)
 

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One in three market-leading companies attains prominence today by making the most of what author Fred Wiersema calls "customer intimacy". This book reveals why the most successful businesses are those which build close win-win relationships with their customers. 230 pp. Major marketing campaign. Radio & TV satellite tours. Internet marketing.

Overview

One in three market-leading companies attains prominence today by making the most of what author Fred Wiersema calls "customer intimacy". This book reveals why the most successful businesses are those which build close win-win relationships with their customers. 230 pp. Major marketing campaign. Radio & TV satellite tours. Internet marketing.

Product Details

ISBN-13:
9781888232004
Publisher:
Knowldge Exchange
Publication date:
01/28/1998
Pages:
214
Product dimensions:
6.55(w) x 9.60(h) x 1.00(d)

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