The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. This unique resource prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage.
1126700402
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. This unique resource prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage.
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
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Product Details
ISBN-13: | 9781136452956 |
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Publisher: | Taylor & Francis |
Publication date: | 04/03/2013 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 156 |
File size: | 5 MB |
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