Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service

Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service

by Chip R Bell, John R Patterson
     
 
Amid a wealth of products and services, customers are hearing one message more consistently than ever before: "Your business isn't that important." How are companies sending the message? By giving your customers boring, apathetic, and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed

Overview

Amid a wealth of products and services, customers are hearing one message more consistently than ever before: "Your business isn't that important." How are companies sending the message? By giving your customers boring, apathetic, and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed shows companies how to awaken the "spirit to serve" in every employee. Included are:

  • The seven customer service personalities that build unbreakable customer loyalty and how to lead them.
  • Leadership practices your organization must embrace to be a service superstar and insure business growth.
  • Practices for maintaining remarkable service to retain customers over the long-term.
Customer service gurus Chip R. Bell and John R. Patterson provide fresh concepts on how companies must deal with today's "new" customer, as well as how to infuse organizations with the passion that customers will connect to.

Product Details

ISBN-13:
9781598694680
Publisher:
Adams Media
Publication date:
11/01/2007
Pages:
256
Product dimensions:
5.08(w) x 7.00(h) x 0.68(d)

Meet the Author

Chip R. Bell is founder of the Dallas-based Chip Bell Group. One of the nation's leading experts on customer service, he helps organization build customer loyalty. His previous books including Magnetic Service, Customers as Partners, and Managing Knock Your Socks off Service have been bestsellers.

John R. Patterson is president of the Atlanta-based Progressive Insights. His consulting practice helps organizations manage complex culture change built around customer and employee loyalty. His articles have appeared in Customer Relationship Management and Leadership Excellence.

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