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Customer Loyalty
     

Customer Loyalty

by Jill Griffin
 

Your guide to building and sustaining the most critical partnership of all

Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable

Overview

Your guide to building and sustaining the most critical partnership of all

Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers.
— Quality Digest

Hold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies — from a Florida picture framer and a Nebraska travel agent to Home Depot and Sharp Electronics — author Jill Griffin shares her trademarked Profit Generator System, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture.

Editorial Reviews

From the Publisher
"Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers." (Quality Digest)

Product Details

ISBN-13:
9780787908607
Publisher:
Wiley
Publication date:
06/01/1997
Edition description:
Older Edition
Pages:
256
Product dimensions:
6.06(w) x 9.23(h) x 0.99(d)

Meet the Author

JILL GRIFFIN is president of The Marketing Resource Center, conducts seminars on loyalty marketing nationwide and has advised companies including AT&T, AmeriSuite Hotels, and Clairol. She lives in Austin, Texas.

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