×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Customer Loyalty: How to Earn It, How to Keep It / Edition 2
     

Customer Loyalty: How to Earn It, How to Keep It / Edition 2

by Jill Griffin, Robert T. Herres
 

See All Formats & Editions

ISBN-10: 0787963887

ISBN-13: 9780787963880

Pub. Date: 10/28/2002

Publisher: Wiley

You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware

Overview

You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today— now read the new and revised edition of the ground-breaking book that created all the buzz.

Product Details

ISBN-13:
9780787963880
Publisher:
Wiley
Publication date:
10/28/2002
Series:
Jossey-Bass Business and Management Series
Edition description:
New and Revised Edition
Pages:
272
Sales rank:
1,369,378
Product dimensions:
7.02(w) x 9.22(h) x 0.78(d)

Table of Contents

Foreword (General Robert T. Herres, USAF (Ret.), Chairman, USAA).

About the Author.

Preface.

Acknowledgments.

1. Customer Loyalty: The Way to Many Happy Returns.

2. A Closer Look at Loyalty.

3. Growing a Loyal Customer: The Seven Key Stages.

4. Turning Suspects into Qualified Prospects.

5. Turning Qualified Prospects into First-Time Buyers.

6. Turning First-Time Buyers into Repeat Customers.

7. Turning Repeat Customers into Loyal Clients.

8. Turning Loyal Clients into Advocates.

9. Customer Loss: How to Prevent It and What to Do When It Strikes.

10. How to Develop a Loyalty-Driven Culture in Your Company.

The Twelve Laws of Loyalty.

References.

Company Index.

Subject Index.

Jill Griffin Wants Your Stories.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews