Customer Loyalty Programs

Overview

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior - behavior which is potentially beneficial to the firm.

This book is your ultimate resource for Customer loyalty programs. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about ...

See more details below
Sending request ...

More About This Book

Overview

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior - behavior which is potentially beneficial to the firm.

This book is your ultimate resource for Customer loyalty programs. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Customer loyalty programs right away, covering: Loyalty business model, Loyalty marketing, Loyalty program, Alliance Data, BahnCard, Blue Chip Stamps, Canadian Tire money, CASPIAN, Club Nintendo, DefCom Australia, Electronic Beats, European Youth Card, Everyday Rewards (Australia), Everyday Rewards (US), Fly Buys (New Zealand), FlyBuys (Australia), FreedomRewardz, Green Shield Stamps, HBC Rewards, I Love Rewards, Kachingo, KTX Family Card, Loopt, LoyaltyOne, Magsformiles, Maritz, LLC, My Coke Rewards, Nectar loyalty card, Net Promoter, Next Jump, Payback (loyalty card), PC Points, Pepsi Stuff, Premium (marketing), President's Choice Financial, Prize (marketing), Purehmv, Rebate card, S&H Green Stamps, SCORE! Mountain, Speedpass, Student Price Card, Tesco Clubcard, Total Rewards, Trading stamp, Travel incentive, VOILÀ Hotel Rewards, WorldCard

This book explains in-depth the real drivers and workings of Customer loyalty programs. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer loyalty programs with the objectivity of experienced professionals.

Read More Show Less

Product Details

  • ISBN-13: 9781743047170
  • Publisher: Emereo Pty Ltd
  • Publication date: 7/14/2011
  • Pages: 126
  • Sales rank: 982,072
  • Product dimensions: 8.27 (w) x 11.69 (h) x 0.27 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)