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Customer Retention: An Integrated Process for Keeping Your Best Customers
     

Customer Retention: An Integrated Process for Keeping Your Best Customers

by Michael W. Lowenstein, Lowenstein (Other)
 

Editorial Reviews

Booknews
Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate action-oriented models for keeping customers. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780873892575
Publisher:
ASQ Quality Press
Publication date:
12/15/1994
Product dimensions:
6.19(w) x 9.27(h) x 0.75(d)

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