Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling

by Jim Sterne
     
 

Imagine a customer service operation ready to meet your customers 24 hours a day, seven days a week, cheaply, and efficiently. That is precisely what the Web has to offer, and Web marketing expert Jim Sterne outlines exactly how to do it. From managing your corporate image to organizing the information and making it readily available to prospects to answering customer…  See more details below

Overview

Imagine a customer service operation ready to meet your customers 24 hours a day, seven days a week, cheaply, and efficiently. That is precisely what the Web has to offer, and Web marketing expert Jim Sterne outlines exactly how to do it. From managing your corporate image to organizing the information and making it readily available to prospects to answering customer questions, this book explores both the technical and strategic issues of tapping into the very latest Web methods. This book also provides a cost/benefit analysis and makes recommendations on what type of information a company should provide over the Net.

Product Details

ISBN-13:
9780471155065
Publisher:
Wiley
Publication date:
09/01/1996
Pages:
352
Product dimensions:
7.49(w) x 9.22(h) x 0.79(d)

Meet the Author

JIM STERNE has been in high-tech marketing and sales for fifteen years and is a recognized leader in the field. He is founder of Target Marketing of Santa Barbara and specializes in creating Internet marketing strategies for Fortune 500 companies and entrepreneurs. He regularly speaks at Internet business conferences around the world, is a contributing editor to WebMaster magazine, and is the author of World Wide Web Marketing (also published by Wiley).

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