Customers are Kings - Maintaining Customer Relations and Why Is It Important
Customers are Kings - Maintaining Customer Relations and Why Is It Important
It is mentioned nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a just as important factor in customer retention and loyalty. customer satisfaction is the underpinning factor in customer experience.
customer should feel good in doing business with the product or the service provider.
While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One’s gut feeling, intuition, sense and interaction plays a significant role in buying.
In every single encounter what the customer feels or doesn’t feel is immediately related with the service provider’s managerial capability and handling of customer expectations. customer experience doesn’t end in keeping a smiley face or having a soft tone while communicating with an irate customer.
It must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like “I want it now and can’t wait” and their feels is not easy and can not be handled by an individual manager.
Reaching this emotional goal takes an entire company’s effort which should exceed beyond product quality and protocols.
Before a service provider can decide the best way to achieve this customer satisfaction must decide what exact thought they want to create every time an encounter occurs. It can be mentioned that customer satisfaction survey and market research can provide the data for that. But sadly enough, these kind of data do not help much, and especially at an emotional level.
Drivers of satisfaction and loyalty must be looked deeply into by the service providers. A good insight into the subject will show that a whole bunch of different factors lead to the sense of satisfaction and loyalty. Expectations, needs and thought to the organization and the perceived value received by the customer would be some of their situation.
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It is mentioned nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a just as important factor in customer retention and loyalty. customer satisfaction is the underpinning factor in customer experience.
customer should feel good in doing business with the product or the service provider.
While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One’s gut feeling, intuition, sense and interaction plays a significant role in buying.
In every single encounter what the customer feels or doesn’t feel is immediately related with the service provider’s managerial capability and handling of customer expectations. customer experience doesn’t end in keeping a smiley face or having a soft tone while communicating with an irate customer.
It must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like “I want it now and can’t wait” and their feels is not easy and can not be handled by an individual manager.
Reaching this emotional goal takes an entire company’s effort which should exceed beyond product quality and protocols.
Before a service provider can decide the best way to achieve this customer satisfaction must decide what exact thought they want to create every time an encounter occurs. It can be mentioned that customer satisfaction survey and market research can provide the data for that. But sadly enough, these kind of data do not help much, and especially at an emotional level.
Drivers of satisfaction and loyalty must be looked deeply into by the service providers. A good insight into the subject will show that a whole bunch of different factors lead to the sense of satisfaction and loyalty. Expectations, needs and thought to the organization and the perceived value received by the customer would be some of their situation.
Customers are Kings - Maintaining Customer Relations and Why Is It Important
Customers are Kings - Maintaining Customer Relations and Why Is It Important
It is mentioned nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a just as important factor in customer retention and loyalty. customer satisfaction is the underpinning factor in customer experience.
customer should feel good in doing business with the product or the service provider.
While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One’s gut feeling, intuition, sense and interaction plays a significant role in buying.
In every single encounter what the customer feels or doesn’t feel is immediately related with the service provider’s managerial capability and handling of customer expectations. customer experience doesn’t end in keeping a smiley face or having a soft tone while communicating with an irate customer.
It must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like “I want it now and can’t wait” and their feels is not easy and can not be handled by an individual manager.
Reaching this emotional goal takes an entire company’s effort which should exceed beyond product quality and protocols.
Before a service provider can decide the best way to achieve this customer satisfaction must decide what exact thought they want to create every time an encounter occurs. It can be mentioned that customer satisfaction survey and market research can provide the data for that. But sadly enough, these kind of data do not help much, and especially at an emotional level.
Drivers of satisfaction and loyalty must be looked deeply into by the service providers. A good insight into the subject will show that a whole bunch of different factors lead to the sense of satisfaction and loyalty. Expectations, needs and thought to the organization and the perceived value received by the customer would be some of their situation.
It is mentioned nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a just as important factor in customer retention and loyalty. customer satisfaction is the underpinning factor in customer experience.
customer should feel good in doing business with the product or the service provider.
While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One’s gut feeling, intuition, sense and interaction plays a significant role in buying.
In every single encounter what the customer feels or doesn’t feel is immediately related with the service provider’s managerial capability and handling of customer expectations. customer experience doesn’t end in keeping a smiley face or having a soft tone while communicating with an irate customer.
It must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like “I want it now and can’t wait” and their feels is not easy and can not be handled by an individual manager.
Reaching this emotional goal takes an entire company’s effort which should exceed beyond product quality and protocols.
Before a service provider can decide the best way to achieve this customer satisfaction must decide what exact thought they want to create every time an encounter occurs. It can be mentioned that customer satisfaction survey and market research can provide the data for that. But sadly enough, these kind of data do not help much, and especially at an emotional level.
Drivers of satisfaction and loyalty must be looked deeply into by the service providers. A good insight into the subject will show that a whole bunch of different factors lead to the sense of satisfaction and loyalty. Expectations, needs and thought to the organization and the perceived value received by the customer would be some of their situation.
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Product Details
| BN ID: | 2940014161947 |
|---|---|
| Publisher: | Dawn Publishing |
| Publication date: | 10/09/2011 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 36 |
| File size: | 271 KB |
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