Customers As Partners: Building Relationships That Last / Edition 1

Customers As Partners: Building Relationships That Last / Edition 1

by Chip R. Bell
     
 

ISBN-10: 1881052540

ISBN-13: 9781881052548

Pub. Date: 01/28/1994

Publisher: Berrett-Koehler Publishers, Inc.

Astute Managers and entrepreneurs already know that customer loyalty is an absolute necessity for profitable businesses in the '90s and beyond. They have invested in this knowledge by initiating a wide variety of quality service programs intended to dazzle customers. Yet, beyond the reach of these programs, and the books that promote them, are the real human

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Overview

Astute Managers and entrepreneurs already know that customer loyalty is an absolute necessity for profitable businesses in the '90s and beyond. They have invested in this knowledge by initiating a wide variety of quality service programs intended to dazzle customers. Yet, beyond the reach of these programs, and the books that promote them, are the real human relationships on which customer loyalty is based. Going beyond the external forms of outstanding service, Customers As Partners vividly shows how lasting success depends upon creating sustaining personal bonds. Identifying these bonds as the true source of a company's profitability, this ground-breaking work provides insights on how to keep the quality of these relationships central in every interaction. It offers a model of partnership that is not just value-added, but value-based.

Product Details

ISBN-13:
9781881052548
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
01/28/1994
Edition description:
1st ed
Pages:
235
Product dimensions:
6.48(w) x 9.50(h) x 0.88(d)

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