Customers As Partners: Building Relationships That Last / Edition 1

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Overview

Astute Managers and entrepreneurs already know that customer loyalty is an absolute necessity for profitable businesses in the '90s and beyond. They have invested in this knowledge by initiating a wide variety of quality service programs intended to dazzle customers. Yet, beyond the reach of these programs, and the books that promote them, are the real human relationships on which customer loyalty is based. Going beyond the external forms of outstanding service, Customers As Partners vividly shows how lasting success depends upon creating sustaining personal bonds. Identifying these bonds as the true source of a company's profitability, this ground-breaking work provides insights on how to keep the quality of these relationships central in every interaction. It offers a model of partnership that is not just value-added, but value-based.

Chip R. Bell--author of the popular Managing "Knock Your Socks Off" Service--presents a clear blueprint for maximizing business success by enhancing customer loyalty and building lasting relationships. Each chapter includes an illustrative story and key principles. "Excellent advice."--Ken Blanchard.

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Product Details

  • ISBN-13: 9781881052548
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 1/28/1994
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 235
  • Sales rank: 1,390,904
  • Product dimensions: 6.48 (w) x 9.50 (h) x 0.88 (d)

Meet the Author

Bell is a senior partner with Performance Research Associates and manages their Dallas, Texas office. Prior to starting a consulting firm in the late 1970s, he was Vice President and Director of Management and Organization Development for NCNB.

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