Customers Included: How to Transform Products, Companies, and the World - With a Single Step

Customers Included: How to Transform Products, Companies, and the World - With a Single Step

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by Mark Hurst, Phil Terry
     
 

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Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the… See more details below

Overview

Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.

Editorial Reviews

Seth Godin
A brave, audacious and generous book, one that can help any organization that seeks to serve to thrive. Ten pages in and you'll be thinking of people to give it to.

Product Details

ISBN-13:
2940148996491
Publisher:
Creative Good, Inc.
Publication date:
10/01/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
194
Sales rank:
854,840
File size:
4 MB

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