Cut the CRAP and Make the Sale

Cut the CRAP and Make the Sale

by Russ Peterson, Don Sanders, David Cox
     
 

Cut the CRAP and Make the Sale is the "first and only sales handbook to marry a proven psychological methodology to overcome your problems (CRAP) with professional selling techniques." By first understanding the internal selling deterrents, you are better prepared for sales success. Catastophizing happens when a sales rep imagines the worst will become real.

Overview

Cut the CRAP and Make the Sale is the "first and only sales handbook to marry a proven psychological methodology to overcome your problems (CRAP) with professional selling techniques." By first understanding the internal selling deterrents, you are better prepared for sales success. Catastophizing happens when a sales rep imagines the worst will become real. Understanding the Selling and Buyer Processes, the mystery of worst case scenario will disappear. Rationalizing is a hurdle that allows sales people to "logically" make sense of why they are not doing what they should. The book arms people with successful prospecting techniques that defeat rationalizing. Agonizing can cause complete inertia as one weighs decisions. Overcoming agonizing means overcoming fear. Agonizing is destroyed when you are armed with the selling tools used by successful sales pros. Finally, Procrastinating leads to mismanagement of your most valuable resource: your time. Sales can be lost in a matter of minutes. While you are pursuing "bad" business, your competitors are signing contracts.

Product Details

ISBN-13:
9781932021073
Publisher:
D C Press
Publication date:
01/28/2010
Pages:
204
Product dimensions:
5.90(w) x 8.90(h) x 0.50(d)

Meet the Author

Russ is a sales professional who has held positons ranging from Account Manager to Regional VP. He hs sold over $30 million in the past four years and is consistantly ranked in the top 10% nationally. Over the past two decades Russ has spoken to hundreds of audiences on topics ranging from sales and entrepreneurship to information technology.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >