Cutlip and Center's Effective Public Relations / Edition 11

Cutlip and Center's Effective Public Relations / Edition 11

by Glen M. Broom
     
 

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.See more details below

Overview

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Product Details

ISBN-13:
9780132669153
Publisher:
Prentice Hall
Publication date:
07/06/2012
Pages:
456
Sales rank:
207,406
Product dimensions:
7.90(w) x 9.90(h) x 0.80(d)

Table of Contents

PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 1: Introduction to Contemporary Public Relations
Chapter 2: Practitioners of Public Relations
Chapter 3: Organizational Settings
Chapter 4: Historical Origins and Evolution
PART II: FOUNDATIONS
Chapter 5: Professionalism and Ethics
Chapter 6: Legal Considerations
Chapter 7: Theory: Adjustment and Adaptation
Chapter 8: Theory: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
Chapter 11: Step One: Defining Public Relations Problems
Chapter 12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
Chapter 15: Business and Industry
Chapter 16: Government and Politics
Chapter 17: Military Public Affairs
Chapter 18: Nonprofits and NGOs
Chapter 19: Health Care
Chapter 20: Education
Chapter 21: Associations and Unions

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