Cybermarketing

Cybermarketing

by Craig Settles
     
 
When companies try to use traditional print or TV advertising methods to market in cyberspace, they invariably fail. Traditional marketing does not address the radically different dynamics of the cyberworld, but cybermarketing does. Cybermarketing Essentials for Success provides a supplement to traditional marketing by outlining a multi-dimensional marketing strategy

Overview

When companies try to use traditional print or TV advertising methods to market in cyberspace, they invariably fail. Traditional marketing does not address the radically different dynamics of the cyberworld, but cybermarketing does. Cybermarketing Essentials for Success provides a supplement to traditional marketing by outlining a multi-dimensional marketing strategy that includes generating sales, selling to existing customers, and providing customer service and support. To succeed in the cyber age, cybermarketing is a must.

Product Details

ISBN-13:
9781562763282
Publisher:
Ziff-Davis Press
Publication date:
10/28/1995
Pages:
300
Product dimensions:
5.97(w) x 9.18(h) x 0.91(d)

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