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Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics [NOOK Book]

Overview

The grainy black and white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a manAÆs solemn countdown replaces hers. In the little girlAÆs eye, we see an atomic mushroom cloud and then we hear President Lyndon Baines JohnsonAÆs voice as it intones, ôThese are the stakesùto make a world in which all of GodAÆs children can live, or to go into the dark. We must...
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Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics

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Overview

The grainy black and white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a manAÆs solemn countdown replaces hers. In the little girlAÆs eye, we see an atomic mushroom cloud and then we hear President Lyndon Baines JohnsonAÆs voice as it intones, ôThese are the stakesùto make a world in which all of GodAÆs children can live, or to go into the dark. We must either love each other, or we must die.ö
In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the ôDaisy Girlö spot, which helped usher presidential campaign advertising into the modern era. Commissioned by JohnsonAÆs campaign and aired only once during JohnsonAÆs 1964 presidential contest against Barry Goldwater, the spot remains an iconic piece of electoral propaganda, intertwining Cold War fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann illustrates how JohnsonAÆs campaign successfully cast Barry Goldwater as a radical too dangerous to control the nationAÆs nuclear arsenal, a depiction that sparked immediate controversy across the United States.
Repeatedly analyzed in countless print publications, the spot helped contribute to JohnsonAÆs crushing defeat over Goldwater and also opened the way to a new age of political advertising that accepts emotional appeals as a routine aspect of campaign strategy.
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Product Details

  • ISBN-13: 9780807142967
  • Publisher: LSU Press
  • Publication date: 11/7/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 216
  • Sales rank: 1,212,499
  • File size: 3 MB

Meet the Author

Robert Mann holds the Manship Chair in Journalism at the Manship School of Mass Communication at Louisiana State University and is co-director of the school's Reilly Center for Media & Public Affairs. Formerly an aide to three U.S. senators and a Louisiana governor, Mann is the author of critically acclaimed political histories of the civil rights movement and the Vietnam War. His essays and reviews have appeared in numerous publications, including the New York Times and the Boston Globe.

LSU Press

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