Damage Control: The Essential Lessons of Crisis Management

Overview

You won't have any warning when a business crisis hits. Where will you turn for answers? Much of the usual advice about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving - and flat out wrong.

Say you're sorry right away? Not always.

Never do battle with the press? Wrong.

Stay nice, even when attacked? Are you crazy?

No one knows this better ...

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Damage Control (Revised & Updated): The Essential Lessons of Crisis Management

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Overview

You won't have any warning when a business crisis hits. Where will you turn for answers? Much of the usual advice about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving - and flat out wrong.

Say you're sorry right away? Not always.

Never do battle with the press? Wrong.

Stay nice, even when attacked? Are you crazy?

No one knows this better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they share contrarian strategies that have been proven to work, time after time.

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Editorial Reviews

From the Publisher

A mandatory read for any corporate person who is facing a gut-wrenching crisis now or is likely to one day - which of course means just about everybody. -- Stanley Bing

I do this kind of stuff for a living, and this book gave me chills. Corporate executives pay consultants fifty grand a month for advice a whole lot less intelligent and compelling than this. Now for just a few bucks they can get this book, put it under their pillows, and sleep well at night, if they sleep at all. -- Gil Schwartz, executive vice president, CBS Corporation

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Product Details

  • ISBN-13: 9781935212249
  • Publisher: Easton Studio Press, LLC
  • Publication date: 5/31/2011
  • Edition description: Revised Edition
  • Pages: 256
  • Sales rank: 1,055,068
  • Product dimensions: 5.40 (w) x 8.20 (h) x 0.70 (d)

Meet the Author

Eric Dezenhall

Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm. He is also the author of Nail ’Em: Confronting High-Profile Attacks on Celebrities and Businesses. His forthcoming novel The Devil Himself will be published by Thomas Dunne/St. Martin’s in the summer of 2011.

John Weber is the president of Dezenhall Resources and the firm’s second partner. He oversees client services and is the primary liaison with its affiliate agencies in the United States and Europe. Weber previously served as a senior manager at three of the world’s largest public relations firms. He began his career in marketing and advertising.

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Table of Contents

1 The Tylenol Case Isn’t the Model for Every Crisis
2 Know the Difference Between a Nuisance, a Problem, a Crisis, and a Marketplace Assault
3 Blame and Resentment
4 Offense Wins, Defense Loses
5 Cloak Every Argument in a Principle
6 Preach to the Choir
7 Damage Control Means More Than Having
to Say You’re Sorry
8 A Crisis Well Managed Is a Tale of Redemption
9 When You Can’t Make Them Like You, Make Them Stop Attacking You
10 Dissuasion
11 Do the Media’s Job for Them
12 When the Judge and Jury Need to Know
13 Write Your Own Case History
14 Know When to Fold Them
15 The Best Case Studies Are the Ones You’ll Never Hear About
16 In Crisis, Personality Trumps Planning
17 Know Whose Side Your Team Is On
18 The Crisis in Your Future
19 Fighting Back in the Age of YouTube: The Duke Lacrosse Counteroffensive and
A Roundup of Recent Crises
20 Our Permanent Leakocracy

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