Dan Poynter's Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book / Edition 16

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More About This Textbook


Make more money, get to press sooner and keep control of your work. Here is your complete reference for writing, printing, publishing, promoting, marketing and distributing books. You will refer to this guide again and again. You will discover how easy it is to: Build your book rather than just write it-and copyright it in your name. Bypass the publishers and go directly to an affordable short-run book printer. Work with editors, typesetters, cover artists and the media. Set up your own publishing company and take the tax breaks. Make your "book" into eBook, downloadable, CD, audio and other versions. Get your book into chain bookstores, online bookstores, specialty stores and catalogs. All about book promotion. Use links to our Web site-packed with valuable forms, checklists and other resources. See the Table of Contents.
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Product Details

Table of Contents

About the Author     xv
Preface-Note to the Reader     xvi
Acknowledgments     xvii
Warning-Disclaimer     xviii
Your Publishing Options: Why You Should Consider Self-Publishing     19
Becoming a Celebrity Author     21
A Book Lasts Forever     23
Your Own Publishing Business     24
The Book Publishing Industry     25
Your Publishing Choices     26
Eight Good Reasons to Self-Publish     39
Should You Self-Publish?     42
The Future of Publishing     43
Writing Your Book: Generating Salable Material     45
Picking a Subject     46
Fiction vs. Nonfiction     47
Writing It Yourself     48
Choosing a Title     50
Developing the Book's Covers     50
Drafting Your Back-Cover Sales Copy     51
Research: Finding Material for Your Book     56
Copyright: What You Can Legally Use     57
Organize Your Material with the "Pilot System"     59
Input: Getting It into the Computer     61
Where to Start: Nonlinear Writing     62
Concentrated Writing     63
Using Stories     65
Lay Out the Binder     65
The Order Blank     67
Writing Style     67
Other Ways to Generate a Manuscript     69
Negotiating and Contracting with Authors     75
Advances, Royalties and Fees     76
Starting Your Own Publishing Company: Basics For Taking the Plunge     81
Business Structures     82
Where to Look for Help     84
Setting Up Your Business     85
Licenses and Taxes     90
The Laws You Must Know     93
Keeping Records and Paying Taxes     95
Financing Your Business     99
How Much Does It Cost to Publish?     105
Equipment You'll Need     107
Producing Your Book: Designing Books, Typesetting, Layout, Book Printing Materials, The Printing Process     109
Information Packaging     110
Production and Printing Time     110
Book Design     111
Book Format     112
Color Printing     123
Printing Materials     123
Hardcover or Softcover     130
The Book Cover     132
The Binding     135
Printing Books     139
How Many Books to Print?     144
Estimating Sales     146
Reprints     147
Size of Inventory     148
Selecting a Book Printer     148
Other Editions     157
Announcing Your Book: Telling the Book World You're A Publisher and An Author     161
International Standard Book Number (ISBN)     162
Bar Codes     163
Other Important Filings     164
Directories to List Your Book In     170
What Is Your Book Worth?: Prices, Discounts, Terms, Collections and Returns     175
The List Price     175
The Pricing Formula     177
Other Pricing Considerations     181
Discounts     182
Terms of Sale     189
Collections     193
Accounts Receivable     195
Returns     196
Promoting Your Book: Making the Public Aware of Your Book Without Spending For Advertising     201
The Cost of Advertising     202
Advertising vs. Publicity     203
Editorial Copy vs. Advertising Copy     203
Beginning the Promotion     206
Keep Track of Corrections     209
Pattern of Sales     209
Best-sellers      210
Promotion Is Up to the Author     211
Key Media Contacts     212
Promotional Materials     213
Publication Date     218
Book Reviews     220
Selecting Review Periodicals     238
Review Package     242
More on Reviews     248
News Releases     255
Press Kits     264
Radio and Television Talk Shows     265
Author Promotion     271
Book Awards     276
Who Will Buy Your Book?: Markets, Distribution Channels     279
Wholesale vs. Retail Sales     280
Distributors and Wholesalers     281
Selecting a Distributor     287
Bookstore Chains     291
The Library Trade     296
School Market     306
Prepublication Sales     309
Nontraditional Markets     310
Target Your Markets     314
Seasons Affect Your Sales     316
Selling to the Government and Military     317
Premiums and Incentives     318
Fund-raisers     321
Catalogs     323
Subsidiary Rights     323
Opportunities with Other Publishers     332
Book Exhibits     335
Advertising Your Book: Using Ads Smarter & Thinking Beyond Them     341
Your Web Site     341
Direct Marketing     342
Co-op Advertising     349
Point-of-Purchase Sales Aids     349
Online Advertising     350
Fulfillment: Moving Your Book Out the Door     353
Mail-Order Selling     353
Order Taking     355
Credit-Card Orders     358
Order Processing     359
Credit and Invoicing     366
Delayed Orders     367
Quality Control     370
Inventory and Storage     371
Picking and Packing     374
The Packing Process     381
Shipping Rates     384
Posting     389
Alternatives to Licking and Sticking     391
Returned Books     393
Order Fulfillment Alternatives     395
Remainders     396
Coping With Being Published: Or What Do I Do Now?     399
Your New Status     399
How to Autograph Books     400
Writing Articles     401
Consulting      403
Speaking Engagements     403
Author Promotion     404
Your Will     405
Stay in Your Field of Expertise     405
Local Stores     406
The Honor of Being Copied     407
Afterword     409
Your Book's Calendar     411
Resources for Publishers     417
Recommended Reading/Bibliography     418
Book Production & Promotion Resources     426
Glossary     441
Index     457
Colophon     465
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Customer Reviews

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Sort by: Showing 1 – 9 of 10 Customer Reviews
  • Anonymous

    Posted April 8, 2008

    Not Debatable But Informative

    I was one of the featured authors in Blog Talk Radio's Black Author Network. Although a great experience, I kept hearing literary consultants, publishers, and even some authors and the host talk about print-on-demand books not being 'real self-publishing.' Because both of my books are PODs and so far, I've been having a really good turnout, I started to wonder if some of the speakers on this radio show had such strong opinions on PODs, how do the publishers, libraries, and bookstores feel. Originally, I got a copy of this book to write an article to evaluate and clarify the myths about PODs, vanity press companies, and new publishing companies/authors. I took various notes to correct the myths that PODs like LuLu actually DO let you purchase your own ISBN, books CAN be bought through Ingram, and so forth, but the more I read this book, the less interested I was in defending LuLu, especially when LuLu Press's Public Relations team never bothered to respond to my Q&A trying to let them get their opinions out. I kept on reading this book and learned so much more than I expected. Ella D. Curry of Sankofa Literary Society has repeatedly recommended this book on her show and makes it mandatory for start-up authors to get it because of the extensive information that Poynter brings to the table. I couldn't be more thrilled that I picked it up. When Poynter commented on PODs being the worst choice to use if a book is selling less than 40 copies, I put on my armor ready to do digital battle, but he explains his argument so well that you can't help but agree. In future, I will be going about self-publishing the traditional way. Regardless of having pretty good success with LuLu and not spending a gazillion dollars on books the way so many LuLu authors that I'm friends/associates/or have met, I still believe that I could do a better job by knowing what PODs do. This is partially the reason why PODs make so much money. The author avoids doing what PODs know how to do, but with books like these, there's really no good reason not to learn.

    3 out of 3 people found this review helpful.

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  • Posted February 12, 2013

    Great resource for first time publishers

    Dan Poynter covers everything from getting started to printing and distributing your book. Pair this with Peter Bowerman's Well-Fed Self-Publsher, and you will be off to a great start. My first self-published book, using these two guides, won multiple national book awards and sold out 5k copies in six months.

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  • Posted December 6, 2009

    more from this reviewer

    I Also Recommend:

    A Must Have!

    Dan Poynter does his thing, this book was very informative, and straight to the point. My self being a self-published author of a very successful book used this book as a blueprint to not only establishing the foundation of my company Bleeding Pen Publishing but to also market, promote, and distribute my debut novel "Crew Love". Self Publishing Manual How to write, Print, and Sell your own book is a must get for all ambitious entrepenuers!

    Antwan Floyd,
    Author of Crew Love

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  • Posted November 14, 2008

    more from this reviewer

    I Also Recommend:

    A How To Book that Works

    Dan Poynter¿s Self Publishing Manual is what the title implies ¿ and a whole lot more. The book is also a marketing guide and goes a long way in the public relations area.<BR/>During the course of reading the book I jotted down a dozen or more subject notes and I¿ll share some of them with you.<BR/>Poynter talks about reviews, testimonials and how your web site is at the heart of your promotional campaign. The section on news releases gives you an example of their format and how to tailor the release to your material.<BR/>The chapter titled ¿Advertising Your Book,¿ not only gives mail and print information you are told how to obtain radio interviews, which gives you free airtime to promote your book.<BR/>Those are just a few of the great ideas. Anyone with a book in the works or one that¿s ready for the market will benefit from this manual.<BR/>Tom Barnes author of `The Goring Collection.¿

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    Posted January 10, 2009

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    Posted September 29, 2009

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