Dancing with the Tiger: Learning Sustainability Step by Natural Step

Overview

Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger.

For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the ...

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2002 Hard cover New in new dust jacket. Paper over boards. 301 p. Diagrams, Charts. Index of authors, comapny reps. The Natural Step: A framework for business and organizations ... that empowers and inspires designs for a more sustainable world. Case studies include Mike, Starbucks, CH2M Hill, Whistler, Norm Thompson Outfitters, City of Seattle and more. Read more Show Less

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Dancing with the Tiger: Learning Sustainability Step by Natural Step

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Overview

Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger.

For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America:

Nike: its struggles, victories and setbacks on the road to sustainability
Starbucks: the tension of modeling corporate responsibility with alarming growth
CH2MHill: its gradual evolution from environmental to sustainability engineering
Whistler: grappling with the paradox of sustainability in a high profile resort town

— as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others.

Following on the success of The Natural Step for Business, this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment.

Marketing Plans:
• Review campaign to the business press
• Print and on-line advertising in ‘green’ business journals
• Direct mail and course adoption campaigns

Brian Nattrass is a lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare is a academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.

Also available by Brian Nattrass and Mary Altomare
The Natural Step for Business
TP $16.95, 0-86571-384-7 • USA

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Editorial Reviews

From The Critics
Business consultants Nattrass and Altomare present the follow-up to their previous work The Natural Step for Business. Here they explore the implementation of their advice in four organizations: Nike, Starbucks, CH2M HILL, and the resort community of Whistler, British Columbia. Their framework for harmonizing business interests with "sustainability" is designed to allow the "tiger" of global capitalism to "express it's power, leadership, influence and creative energy" in sustainable ways. They note that none of their case studies operate in sustainable ways, but they find hope in the people and policies that encourage the integration of sustainability. Distributed by Consortium Books Sales and Distribution. Annotation c. Book News, Inc., Portland, OR
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Product Details

  • ISBN-13: 9780865714557
  • Publisher: New Society Publishers
  • Publication date: 6/1/2002
  • Series: Conscientious Commerce Series
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 6.40 (w) x 9.30 (h) x 1.00 (d)

Table of Contents

List of Figures
Acknowledgements
Preface
Foreword
Ch. 1 The Dance of Sustainability 1
Ch. 2 A Complex Choreography 12
Ch. 3 The Stories We Tell, the World We Create 43
Ch. 4 Nike: Infusing "Just Do It" with "Do the Right Thing" 56
Ch. 5 Starbucks: The Quest for Authentic Corporate Responsibility 100
Ch. 6 Whistler: "It's Our Nature" 140
Ch. 7 CH2M HILL: "Responsible Solutions for a Sustainable Future" 189
Ch. 8 Dancing Lessons 229
Ch. 9 The Evolutionary Dance 264
Appendix 271
Notes 281
References 290
Index 295
Index of authors and company representatives 300
About the Authors 303
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