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Overview

Dangerous Designs tells the story of Asian fashion in the West, and describes how Asian dress has become culturally charged and powerfully coded, defining contemporary cultural and economic borders.
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Dangerous Designs

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Overview

Dangerous Designs tells the story of Asian fashion in the West, and describes how Asian dress has become culturally charged and powerfully coded, defining contemporary cultural and economic borders.
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Product Details

  • ISBN-13: 9780203481493
  • Publisher: Routledge
  • Publication date: 10/23/2003
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 208
  • File size: 2 MB

Table of Contents

List of illustrations
Acknowledgements
Introduction 1
Pt. I Travels of the suit 9
1 Cultural narratives of the suit 11
2 Ethnicized consumption 25
Pt. II Design narratives 37
3 Pioneering fashion entrepreneur: Geeta Sarin 41
4 Second-generation design globalizer: Bubby Mahil 56
5 Selling the nation: revivalist Indian designer Ritu Kumar 68
6 Selling art clothes in classed markets 83
Conclusion: national elites versus diaspora design entrepreneurs 93
Pt. III Suit marketers 99
7 Daminis: a commercial community mama's shops 103
8 Networking marketers of ready-made suits 115
Pt. IV Sewing cultures: sketching and designing 131
9 Diasporic sina-prona: sewing and patterning cultures 134
10 Designing diasporas through sketches 142
Conclusion: disruptive markets from the margins 169
Glossary 174
Notes 176
Bibliography 185
Index 190
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