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With a product, service or artefact, the user is rarely aware of the organisational context that produced it, yet the outcome is directly affected by it. Dark matter is the substrate that produces. A particular BMW car is an outcome of the company's corporate culture, the legislative frameworks it works within, the business models it creates, the wider cultural habits it senses and shapes, the trade relationships, logistics and supply networks that resource it, the particular design philosophies that underpin its performance and possibilities, the path dependencies in the history of northern Europe, and so on. This is all dark matter; the car is the matter it produces. Thus, the relationship between dark matter and more easily detectable matter is a useful metaphor for the relationship between organisations and culture and the systems they produce.