The Data Asset: How Smart Companies Govern Their Data for Business Success

Overview

Many organizations find that they cannot rely on the informationthat serves as the very foundation of their business. Unreliabledata-whether about your customers, your products, or yoursuppliers-hinders understanding and affects your bottom line. Itseems simple: better data leads to better decisions, whichultimately leads to better business. So why don't executives takedata quality and data governance more seriously?

The Data Asset: How Smart Companies Govern Their Data ...

See more details below
Other sellers (Hardcover)
  • All (14) from $9.72   
  • New (7) from $25.35   
  • Used (7) from $9.66   

Overview

Many organizations find that they cannot rely on the informationthat serves as the very foundation of their business. Unreliabledata-whether about your customers, your products, or yoursuppliers-hinders understanding and affects your bottom line. Itseems simple: better data leads to better decisions, whichultimately leads to better business. So why don't executives takedata quality and data governance more seriously?

The Data Asset: How Smart Companies Govern Their Data forBusiness Success explores the new shift in the way thatsuccessful businesses are thinking about and treating data, movingfrom simply producing data to a focus on consuming data.

Providing you with guidance for building the business case fordata quality and data governance, this book also helps you developthe methodologies and processes that will enable your organizationto better treat your data as a strategic asset.

Author and data quality expert Tony Fisher outlines the rules ofdata governance and looks at how your business can improve dataquality, as well as plan and implement an effective data governanceprogram, with discussion of:

  • Risk mitigation
  • Cost control
  • Revenue optimization
  • Data quality and data governance
  • Undisciplined organizations
  • Reactive and proactive organizations
  • Technologies required for effective data quality and datagovernance

Part of the Wiley and SAS Business Series, The DataAsset: How Smart Companies Govern Their Data for BusinessSuccess reveals how to get your data to work for you withoutbreaking the bank or scrapping your current solutions. Making thecase for ridding your organization of undependable data and theopportunities that exist when you treat data as a strategicadvantage, this book proves-regardless of the industry that yourcompany is in or the business issues that you face-that managingyour data is vital to achieving your goals and keeping yourbusiness successful.

Read More Show Less

Product Details

  • ISBN-13: 9780470462263
  • Publisher: Wiley
  • Publication date: 6/22/2009
  • Series: Wiley and SAS Business Series, #24
  • Edition number: 1
  • Pages: 240
  • Sales rank: 1,284,994
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Tony Fisher is President and CEO of DataFlux, a wholly owned subsidiary of SAS, that enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided DataFlux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.

Read More Show Less

Table of Contents

Fore! word, by Ron Powell.

Acknowledgments.

Introduction.

PART ONE: BUILDING THE BUSINESS CASE FOR DATAGOVERNANCE.

CHAPTER 1 Making the Case for Better Data.

CHAPTER 2 Risk Mitigation: How Quality Data Keeps Your CompanyOut of Trouble.

CHAPTER 3 Controlling Costs with Accurate and Reliable Data.

CHAPTER 4 Optimizing Revenue with Quality Data.

PART TWO: THE DATA GOVERNANCE MATURITY MODEL.

CHAPTER 5 Governing Your Data.

CHAPTER 6 Undisciplined Organizations: Disasters Waiting toHappen.

CHAPTER 7 Reactive Organizations: Trying to Get Beyond CrisisMode.

CHAPTER 8 Proactive Organizations: Reducing Risk, AvoidingUncertainty.

CHAPTER 9 Governed Organizations: Trust in Data Pays MultipleBenefits.

PART THREE: UTILIZING PEOPLE AND PROCESSES TO ACHIEVE AQUALITY CULTURE.

CHAPTER10 The Quality Culture.

CHAPTER11 People.

CHAPTER12 Processes.

PART FOUR: CLOSING THE LOOP: SELECTING THE RIGHT TECHNOLOGYFOR YOUR ORGANIZATION.

CHAPTER13 Undisciplined Organizations: Discovering the Value ofData Quality Tools.

CHAPTER14 Reactive Organizations: Choose the Technology ThatGets the Most from Your Applications.

CHAPTER15 Proactive Organizations: Bridging the Chasm andBecoming Proactive.

CHAPTER16 Governed Organizations: Moving Beyond Data to BusinessProcess Automation.

Glossary.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)