Data-Driven Business Models (with CD-ROM) / Edition 1

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While there are lots of works on business modeling and strategic planning, most are either theoretical abstractions or models driven by financial formulas rather than by "where the money is"-in a company's customers and their unmet needs and wants. On the other hand, there are books on data mining and related subjects, but they either get hung up with the technical execution or limit themselves to the marketing perspective. Data-Driven Business Models will marry the best of both. Using measured performance has become a favorite topic of seminars and articles in the trades and business press. For the purposes of this book it means how you view, develop and run your business-using all of the data available to do that-and how to model and to continuously reinvent that business too meet the needs of current customers and identify and capitalize on new profitable opportunities. Theoretically every business should be concerned about this subject. But in general the idea of business models has become a matter of concern and interest for most companies beyond the level of small business—over $50 or $100 million in annual sales up through the Fortune 100.

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Product Details

  • ISBN-13: 9780324222333
  • Publisher: Cengage Learning
  • Publication date: 7/28/2005
  • Edition description: BK&CD-ROM
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Alan Weber is President of Marketing Analytics Group LLC, a provider of database marketing consulting and modeling services. Mr. Weber is President of the University of Missouri at Kansas City (UMKC) Alumni Association, Past President of the Henry W. Bloch School Alumni Advisory Committee, and is a past President of the Kansas City Direct Marketing Association (KCDMA.) He is the 2004 KCDMA Direct Marketer of the Year. Mr. Weber is co-author of, Desktop Database Marketing, along with Jack Schmid, published by NTC Business Books in 1998. Prior to founding his own consulting group, he was Vice President, Database Marketing for J. Schmid & Associates. Mr. Weber earned an MBA from the Bloch School of Business at the University of Missouri at Kansas City, with an emphasis in Direct Marketing. He also earned a Professional Certificate in Nonprofit Fund Raising through the Midwest Center for Nonprofit Leadership at the Bloch School of Public Administration. He holds a Bachelor's Degree in Industrial Management from the Krannert School of Management at Purdue University. Mr. Weber is currently has a patent-pending for his new methodology for improving list segmentation for the performing arts. Mr. Weber is on the faculty of the Integrated Marketing Program at Kansas University. He has lectured at other universities including UMKC, Central Missouri State University (CMSU), and New York University (NYU.) His articles have been published in various magazines, including Target Marketing, DM News, Direct Marketing to Business Report, Operations and Fulfillment, Catalog Age, Ingram's and SEMA News. He has trained direct marketers across North America, in England, Mexico, and South America.

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Table of Contents

Preface 1. Rising Importance of Business Models 2. Pressure for Change 3. Preparing for Change 4. How to Think Using Business Modeling 5. Identifying Current Business Models 6. Creating NEW Business Models 7. The Process 8. The Cast & Their Scripts 9.The Case For Immediacy

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  • Anonymous

    Posted January 16, 2008

    Database marketing practically clarified

    Staying one step ahead of the competition has always been a basic tenet in the business world. But, as the Internet significantly raises the competitive stakes by offering consumers options that never before existed, businesses are under even more pressure to produce. From the huge auto factory to the corner drugstore, every corporate management team is trying to figure out how to penetrate its market, better serve its customers and increase its profits. Alan Weber¿s skilled dissection of business models and marketing strategy shows how you can use data to improve your operations. This is not simple to digest nor is it designed for the casual reader. The book is loaded with graphs, charts and formulas that illustrate Weber¿s material. But even if you wouldn¿t take it to the beach, we find that it is well-suited for experienced managers who want to learn about creating business models and using data-based marketing. Actually, anyone with an intense interest in business could derive concrete information from this book, which comes with a CD of support material drawn from Weber¿s clients.

    1 out of 1 people found this review helpful.

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