Data Driven Decisions: Leveraging Insights For Winning Marketing Strategies

by S.L. Gupta (Editor), Nripendra Singh (Editor), Niket Mehta (Editor), Piali Haldar (Editor), Jitendra Singh Rathore (Editor)

Overview

In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success. 

In this book, the chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement. With the massive amounts of customer data available today - from web analytics to social media to mobile apps - marketers can develop highly customized segments and messages.

Examined are techniques and tools for collecting and making sense of all this data, including methods like A/B testing, regression analysis, and machine learning algorithms. Using real-world examples and case studies, the reader will learn how leading companies use data-driven insights to optimize digital marketing campaigns, website experience, and content strategy.

The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Product Details

ISBN-13:	9781836621898
Publisher:	Emerald Publishing Limited
Publication date:	12/01/2025
Series:	Advances in Digital Technology and Data-Driven Business Practices
Pages:	364
Product dimensions:	5.98(w) x 9.02(h) x (d)

About the Author

S.L. Gupta is a seasoned academic and administrator with over 30 years of experience in Management education. Holding the position of Professor & Director at Birla Institute of Technology Noida, his expertise lies in areas like marketing, entrepreneurship, and higher education.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science,Technology, and Business at the Pennsylvania Western University.

Niket Mehta is a Multimedia enthusiast. He had done PhD on Gaming as Mode of Communication which was primarily a qualitative study.

Piali Haldar brings a wealth of experience and expertise in the field of marketing and research.

Jitendra Singh Rathore is an Assistant Professor at Department of Commerce and Management – WISDOM, Banasthali Vidyapith, India.

Table of Contents

Chapter 1. Social Media Marketing and Investment: A Case Study of Retail Investors in India; Shelly Srivastava, Niraj Mishra, and Praveen Srivastava
Chapter 2. The Synergy of Data-Driven Decisions and Brand Storytelling: Compilation of Real-World Case Studies; Samiksha Vyas, Vinod Kumar, Vandana, and Jitendra Singh Rathore
Chapter 3. Customer Perceptions and Preferences for Bancassurance Services in Public and Private Sector Banks of Punjab; Pooja Kansra, Diksha Verma, and S.L. Gupta
Chapter 4. Data-driven Marketing Decisions and Strategies: Bright Sides and Dark Sides; Piali Haldar, Utkarsh Gupta, and Niket Mehta
Chapter 5. Fostering Brand Equity through Online Reputation Management (ORM) in Travel, Tourism and Hospitality (TTH) Industry: A CRAAP Test Approach; Arun Mittal, Vishaal. K, Soummya Chowdhury, and Nirmal Singh
Chapter 6. Effectiveness of Social Media Towards Enhancement of Marketing Strategies In Indian Business Scenario; Sujata Priyambada Dash and Rajeshwari Chatterjee
Chapter 7. Digital Transformation in Fintech: Redefining Wealth Creation and Investment; Garima Srivastava, Smita Mishra, and Namita Nigam
Chapter 8. Innovate to Captivate: Trends Shaping the Future of Digital Marketing; Sucharita Debnath and Rohit Kumar Mukherjee
Chapter 9. Redefining Storytelling with the Metaverse: Immersive Digital Journeys; Nidhi Srivastava and Arpita Srivastava
Chapter 10. Strategic Insights for Transforming Haryana's Health Sector: A Study Based on Secondary Data; Sunita Bishnoi, Anju Devi, and Deepak Kumar
Chapter 11. Storytelling in Metaverse and Craft Compelling Narrative: Utilizing Visuals and Emotional Resonance to Drive Engagements; Deepika, Shweta Chaudhary, and Deepak Dhariwal
Chapter 12. Data Analytics in Marketing Management: A Literature Review Applying TCCM Framework; Rajat Gera and Mukul Mishra
Chapter 13. Leveraging Advertising Narratives: Innovative Pedagogical Approaches for Storytelling Mastery; Poonam Sharma
Chapter 14. Recent Trends in Digital Marketing: Integrating Gamification and Interactive Elements for Enhancing Digital Experience; Joshy Mathew, Akansha Mer, Shantanu Shekhar, and Shweta Arora
Chapter 15. Data-Driven Marketing Excellence: Perspectives from Indian Unicorn Startups and Function of Advanced Analytics in Their Marketing Strategies; Mohit Kumar Saini and Harbhan Singh
Chapter 16. Consumer Monohoming in the Digital Age: Harnessing Social Media for Targeted Marketing Success; Monika Sehgal and Kavita