Data Driven: Profiting from Your Most Important Business Asset

Data Driven: Profiting from Your Most Important Business Asset

by Thomas C. Redman
     
 

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Your company's data has the potential to add enormous value to every facet of the organization — from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused — or incorrect data fouls up operations and decision making.

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Overview

Your company's data has the potential to add enormous value to every facet of the organization — from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused — or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

· The special properties that make data such a powerful asset

· The hidden costs of flawed, outdated, or otherwise poor-quality data

· How to improve data quality for competitive advantage

· Strategies for exploiting your data to make better business decisions

· The many ways to bring data to market

· Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

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Editorial Reviews

DemandGen Report
... [Data Driven] urges all companies to make data accurate, accessible, consistent, and relevant to the task at hand whether it's scoring leads or spreading data to the sales staff.
Datanomic
...promises to provide insight into new strategies for profiting from quality data.
Data Quality Pro
...a great addition to any data quality bookshelf. Business focused, highly readable and adds some invaluable new concepts and techniques for the profession so it comes highly recommended.
Industry Week
By putting the right data at the center of your organization, Redman asserts, a company can dramatically reduce the uncertainty inherent in its daily business decisions, and thereby become more successful.

Product Details

ISBN-13:
9781422163641
Publisher:
Harvard Business Review Press
Publication date:
09/22/2008
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
257
Sales rank:
856,040
File size:
2 MB

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