A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.
Key features of the book:
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Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.
Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms and self-reflection questions
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu)
Data is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.
Key features of the book:
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.
Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms and self-reflection questions
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu)
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Product Details
| BN ID: | 2940160289946 |
|---|---|
| Publisher: | G&D Media |
| Publication date: | 12/19/2023 |
| Edition description: | Unabridged |
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