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* Provides an accessible, enjoyable introduction to the subject of data accuracy, peppered with real-world anecdotes.
* Provides a framework for data profiling with a discussion of analytical tools appropriate for assessing data accuracy.
* Is written by one of the original developers of data profiling technology.
* Is a must-read for any data management staff, IT management staff, and CIOs of companies with data assets.
Audience: Data quality practitioners, data analysts, business analysts, database administrators, data administrators, data stewards, data architects, and data modelers; IT management, CIO, CTO and CKO people and their staffs; graduate CS students in data mining classes, graduate b-school students in IT management courses.