Data Warehousing And Business Intelligence For e-Commerce / Edition 1

Paperback (Print)
Buy New
Buy New from BN.com
$43.02
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Paperback)
  • All (8) from $1.99   
  • New (2) from $58.58   
  • Used (6) from $1.99   

Overview

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.

Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time.

Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.

Features

  • Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce.
  • Presents information that is written for both consultants and practitioners in companies of all sizes.
  • Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces.
  • Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy.
  • Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input.
  • Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.
  • Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

Audience: Database practicioners and consultants.

Read More Show Less

Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
"Classical" data warehousing, focusing on "after the fact" analysis, is no longer enough. Companies need answers from data warehousing systems now, so those answers can support all key business processes in real time. In this book, two leading help IT professionals understand how to extend, rearchitect, and even reimagine their data warehouses in ways that make them far more central to the enterprise.

They start by showing how data warehousing can best be incorporated into each leading e-commerce model: B2C, B2B, consumer-to-business, consumer-to-consumer, business to employee, and even e-government. The applications are creative -- for example, helping auction sites flag new listings that might be subject to fraud; or helping companies evaluate the impact of their own e-procurement initiatives on customer satisfaction and retention.

Next, they move on to the building blocks of next-generation data warehousing. There's a full chapter on packaged products that can serve as a foundation (Vignette, Ithena, and Revenio Dialog); as well as careful discussions of data quality, integrity, privacy, and systems security. The book concludes with a detailed case study: architecting a solution for a bricks-and-mortar company with significant business challenges. (Like yours, perhaps?) (Bill Camarda)

Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

Read More Show Less

Product Details

Meet the Author

Alan Simon is a leading authority on data warehousing and database technology. He is the author of 26 books, including the previous edition of this book and the forthcoming Data Warehousing and Business Intelligence for e-Commerce, available from Morgan Kaufmann Publishers in early 2001. He currently provides data warehousing-related consulting services to clients.

Steven L. Shaffer is currently specializing in the e-business technology market and was formerly the director of sales for Belenos, Inc., a firm specializing in providing e-business and network infrastructure services to the service provider marketplace. He was also formerly a vice president with SSDS, Inc., a Denver-based security and systems integration firm, and a branch manager with Sprint e-Solutions. Mr. Shaffer is currently a senior manager at Sprint.

Read More Show Less

Table of Contents

Part I: Foundations: Concepts and Business Models
Chapter 1: Background, Terminology, Opportunity, and Challenges
Chapter 2: Business-to-Consumer Data Warehousing
Chapter 3: Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models
Chapter 4: Business-to-Business Data Warehousing
Chapter 5: e-Government and Data Warehousing
Chapter 6: Business-to-Employee Models and Data Warehousing
Part II: Building Blocks, Challenges, and Solutions
Chapter 7: Core Technologies and Building Blocks
Chapter 8: Products for e-Commerce Intelligence
Chapter 9: Data Quality and Integrity Issues
Chapter 10: Information Privacy and Systems Security Issues for e-Commerce Environments
Chapter 11: Solutions Architecture Case Study

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)