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From Barnes & NobleThe Barnes & Noble Review
"Classical" data warehousing, focusing on "after the fact" analysis, is no longer enough. Companies need answers from data warehousing systems now, so those answers can support all key business processes in real time. In this book, two leading help IT professionals understand how to extend, rearchitect, and even reimagine their data warehouses in ways that make them far more central to the enterprise.
They start by showing how data warehousing can best be incorporated into each leading e-commerce model: B2C, B2B, consumer-to-business, consumer-to-consumer, business to employee, and even e-government. The applications are creative -- for example, helping auction sites flag new listings that might be subject to fraud; or helping companies evaluate the impact of their own e-procurement initiatives on customer satisfaction and retention.
Next, they move on to the building blocks of next-generation data warehousing. There's a full chapter on packaged products that can serve as a foundation (Vignette, Ithena, and Revenio Dialog); as well as careful discussions of data quality, integrity, privacy, and systems security. The book concludes with a detailed case study: architecting a solution for a bricks-and-mortar company with significant business challenges. (Like yours, perhaps?) (Bill Camarda)
Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.