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Data Warehousing for E-Business

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As huge volumes of data, 24/7 performance requirements, and the need to integrate customer information are outstripping the capacity of many existing data warehouses, the question of how to support this explosive growth of e-business is becoming the hottest topic in data warehousing. Building upon Bill Inmon's proven corporate information factory (CIF) architecture, this team of experts show data warehouse managers and developers how to architect the data warehouse environment to meet the high-performance ...
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Overview

As huge volumes of data, 24/7 performance requirements, and the need to integrate customer information are outstripping the capacity of many existing data warehouses, the question of how to support this explosive growth of e-business is becoming the hottest topic in data warehousing. Building upon Bill Inmon's proven corporate information factory (CIF) architecture, this team of experts show data warehouse managers and developers how to architect the data warehouse environment to meet the high-performance requirements of data-intensive Web sites as well as the needs of users across the enterprise. Readers will get detailed guidance on how to build the data warehouse or improve existing capabilities in order to:
o Capture clickstream data that customers enter at the Webhouse o Interface with HTML, XML, and other Web applications o Integrate clickstream data with legacy database systems o Design the data warehouse for optimum performance and scalability o Store and archive high volumes of data at reasonable costs o Analyze e-business data to spot new marketing and sales opportunities
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Editorial Reviews

From the Publisher
"The book is laid out clearly" (Managing Information, December 2001)
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Product Details

  • ISBN-13: 9780471415794
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/28/2001
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 7.62 (w) x 9.20 (h) x 0.63 (d)

Meet the Author

W. H. INMON, the acknowledged "father of data warehousing," is a partner in www.billinmon.com, a Web site for the corporate information factory. He has written over forty books on databases, database management, and data warehouse technology, and he speaks regularly at leading industry conferences.
R. H. TERDEMAN has over thirty years' experience in the data processing industry. In his role as Chief Data Warehousing Architect of EMC Corporation, he visits with more than one hundred companies a year to advise and consult on data warehouse infrastructure design.
JOYCE NORRIS-MONTANARI is a Senior Vice President for Intelligent Solutions, Inc. and a leading data warehouse and meta data expert. She speaks frequently at data warehouse conferences and is a contributor to several trade publications.
DAN MEERS is a business consultant specializing in CIF strategies for e-business support. He has fifteen years of computing and data management experience and has collaborated on the publication of various trade journal articles, industry books, and technical papers.
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Table of Contents

Acknowledgments.

Preface.

The Opportunities and Challenges of E-Business.

The Corporate Information Factory and e-Business.

Building an Iterative e-Business Infrastructure.

Identifying E-Business Users.

Integrating e-Business Data and Corporate Data.

Performance in the E-Business Environment.

Data Storage Technologies for E-Business.

Applications for E-Business.

Exploration in e-Commerce.

Adapting to Changes in Your E-Business.

Glossary.

Recommended Reading.

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