Data Warehousing: The Route to Mass Customisation

Data Warehousing: The Route to Mass Customisation

by Sean Kelly
     
 

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering

Overview

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

Editorial Reviews

Booknews
Explains (in simple language for those who haven't got it yet) that information is power in these modern times. Then continues that most companies are wasting most of the power that is available to them by allowing their raw data to remain unstructured, unintegrated, aged, or polluted, and therefore unusable to support decision making. Suggests methods to begin the process of organizing data into information. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471950820
Publisher:
Wiley
Publication date:
07/12/1994
Pages:
202
Product dimensions:
6.24(w) x 9.35(h) x 1.14(d)

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