Data Warehousing: The Route to Mass Customisation

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In this book Sean Kelly takes a step beyond the technological architectural aspects of information technology (IT) to reveal it as a driver of corporate strategy formulation. The data warehouse is illustrated as the essential technological vehicle required to slice and dice the market into the micro segments that will enable mass production industrial organisations to transform themselves into mass-customisation customer-focused businesses. Sean Kelly provides a coherent conceptual framework of the cognitive ...
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Overview

In this book Sean Kelly takes a step beyond the technological architectural aspects of information technology (IT) to reveal it as a driver of corporate strategy formulation. The data warehouse is illustrated as the essential technological vehicle required to slice and dice the market into the micro segments that will enable mass production industrial organisations to transform themselves into mass-customisation customer-focused businesses. Sean Kelly provides a coherent conceptual framework of the cognitive process. He charts a course for these organisations embarking on the corporate data warehouse journey, allowing them to see the totality of data in the enterprise constructed into integrated patterns and pictures which can add dramatic value to decision making. Corporate directors, information systems professionals and business users of information systems alike cannot afford to ignore the message in this book.

The mass warehouse is the essential technology vehicle that will enable mass production industrial organizations to transform themselves into mass-customization customer-focused business. This book explores why and how companies should embark on this project, and explores one of the most important issues in business today--how to improve strategic decision making.

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Editorial Reviews

Booknews
Explains (in simple language for those who haven't got it yet) that information is power in these modern times. Then continues that most companies are wasting most of the power that is available to them by allowing their raw data to remain unstructured, unintegrated, aged, or polluted, and therefore unusable to support decision making. Suggests methods to begin the process of organizing data into information. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780471950820
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 7/12/1994
  • Edition number: 1
  • Pages: 202
  • Product dimensions: 6.24 (w) x 9.35 (h) x 1.14 (d)

Table of Contents

Preface
Acknowledgements
Thoughts on the subject
Ch. 1 A General Introduction 1
Ch. 2 Information Enterprises: the Early Innovators 13
Ch. 3 The Case for Utilising Corporate Data: the Basis for Strategy 21
Ch. 4 The History of Decision Support Systems: a Record of Failure 41
Ch. 5 Defining the Business Requirements: Building an 'Enterprise Model' 61
Ch. 6 Mass Customisation of Products and Services - the Future Trend 81
Ch. 7 Aligning the Data Warehouse with Organisational Culture - a Key Concern 91
Ch. 8 Managing a Pan-corporate Project - a Planning and Sponsorship Model 103
Ch. 9 Justifying a Corporate Data Warehouse - the Business Case 119
Ch. 10 Building the Corporate Data Warehouse - an Architectural Model 131
Ch. 11 Choosing the Right Platform - the Technology Options 153
Ch. 12 The Future - Threats and Opportunities 171
References 179
Index 181
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