Dealing Effectively with the Media: What Your Need to Know about Print, Radio, and Television Interviews / Edition 1

Dealing Effectively with the Media: What Your Need to Know about Print, Radio, and Television Interviews / Edition 1

by John Wade
     
 

ISBN-10: 1560521163

ISBN-13: 9781560521167

Pub. Date: 01/28/1992

Publisher: Crisp Publications, Inc.

This book is designed to help you handle direct relations with the media confidently. You'll learn how to mentally and physically prepare for interviews, how to maintain reliable media contacts, and much more.
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Overview

This book is designed to help you handle direct relations with the media confidently. You'll learn how to mentally and physically prepare for interviews, how to maintain reliable media contacts, and much more.

Product Details

ISBN-13:
9781560521167
Publisher:
Crisp Publications, Inc.
Publication date:
01/28/1992
Series:
Fifty-Minute Series
Edition description:
New Edition
Pages:
98
Product dimensions:
8.07(w) x 10.02(h) x 0.27(d)

Table of Contents

Part 1: Introduction The Right Attitude How Right Was Your Attitude?
Part 2: Understanding the Media How Much Do You Know About the Media? The Power of the Media Media Overview The Media and Business
Part 3: The Meaning of "Dealing" How Much Control? A Realistic Assessment Your Role
Part 4: Media Interviews Are All Interviews Equal? Characteristics of Media Interviews Types of Interviews
Part 5: Before the Interview Who Should Speak First Contact Making Your Decision Questions to Ask Start Your Preparation Your Goals Versus Their Goals The Prioritized List Concept The PLC for Television Example of a PLC Discussion of the Example Your PLC Checklist Anticipating Questions Your Answers The Value of Practice Practice Tips Final Considerations What to Wear A Word About Make-up
Part 6: The Interview Production and Staff Personnel Speaking Off the Record The Obvious The Substance Interview Guidelines Time Management Conversational Maneuvering Thought Stimulators
Part 7: After the Interview
Part 8: Initiating Media Contact Review Suggested Reading List

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