Dealing with grumpy editors (a media survival guide) [NOOK Book]

Overview

Dan Kaufman has seen what does and doesn’t work when it comes to how PR deals with the media – after all, he’s been an editor and a journalist across newspapers, magazines and online for over 17 years.

He's read the PR textbooks and thinks they're sanitized and often untruthful - and he knows that a lot of the conventional wisdom that PRs operate by do not work. Quite frankly, some PR agencies end up doing more harm than good for their clients....

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Dealing with grumpy editors (a media survival guide)

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Overview

Dan Kaufman has seen what does and doesn’t work when it comes to how PR deals with the media – after all, he’s been an editor and a journalist across newspapers, magazines and online for over 17 years.

He's read the PR textbooks and thinks they're sanitized and often untruthful - and he knows that a lot of the conventional wisdom that PRs operate by do not work. Quite frankly, some PR agencies end up doing more harm than good for their clients.

As such, this is his no-nonsense, no-holds-barred guide to what editors are looking for in a pitch, what drives them nuts, and what the best ways are for you to get you, or your client, in the media.

Topics include understanding what makes editors tick, how to write and make press releases effective, what information editors and journos need from PR, how to approach an editor, what should be on PR's and client's websites, how to handle media requests and interviewing tips.

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Product Details

  • BN ID: 2940011319938
  • Publisher: Dan Kaufman
  • Publication date: 5/13/2011
  • Sold by: Smashwords
  • Format: eBook
  • File size: 207 KB

Meet the Author

Dan Kaufman has been a journalist and an editor for over 17 years. He writes for The Sydney Morning Herald and The Age newspapers, publishes Bar Zine, a website that reviews Sydney bars, and he worked as an editor at the SMH for most of his career, across sections ranging from Travel and Health & Science to the careers and tech sections. He’s a university lecturer at UTS and in the past he also worked for a range of lifestyle and tech magazines as an editor and a journalist.
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