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Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture

Overview

Never say something offensive in a headline. BANG. Try to find the right balance between playing it safe and pushing the envelope.
It's okay to act like a jerk when you're talented. BANG. Sometimes you have to look below the bottom line to see what something's really costing you.
A good idea sells itself. BANG. Your idea needs support in order to reach its true potential
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Overview

Never say something offensive in a headline. BANG. Try to find the right balance between playing it safe and pushing the envelope.
It's okay to act like a jerk when you're talented. BANG. Sometimes you have to look below the bottom line to see what something's really costing you.
A good idea sells itself. BANG. Your idea needs support in order to reach its true potential
When you think about it, there are a lot of sacred cows in the business world. And we think it's high time someone shot them. Dead.
Written by three brilliant advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding (branding is expensive. BANG) to leadership (follow the leader. BANG) to hiring (only hire someone who has done the job before. BANG) no sacred cow is left standing.
This is truly a business book like no other.
Oh, and one other thing:
Sales reps never read to the end of the descriptions on title fact sheets. BANG
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Editorial Reviews

Publishers Weekly

Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like "always trust your research," "success breeds success" and "the customer is always right," are not only old and tired but may lead a business completely astray. At first the book's quirky, humorous style is a welcome change from drier business books, but after a while this chattiness starts to distract from the advice, which tends to be old itself, less than cutting edge. For instance, the Super Bowl XXIX Budweiser campaign in which frogs croaked out the company name was clever, but is now 12 years old; likewise, one discussion of Nike harks back to the Michael Jordan era. The authors may be experts in their field, but this book leaves the reader asking, "Where's the beef?" (Mar.)

Copyright 2007 Reed Business Information
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Product Details

  • ISBN-13: 9781400125845
  • Publisher: Tantor Media, Inc.
  • Publication date: 3/15/2008
  • Format: Library Binding

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