Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture [NOOK Book]


"Teams Create the Best Solutions."

"Always Trust Your Research."

"It's Okay to Put Up with Jerks, If They're Talented."

When you think about it,...
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Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture

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"Teams Create the Best Solutions."

"Always Trust Your Research."

"It's Okay to Put Up with Jerks, If They're Talented."

When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead.

Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy.

From branding ("Branding Is Expensive." BANG.) to leadership ("Follow the Leader." BANG.) to hiring ("Only Hire Someone Who Has Done the Job Before." BANG.) no Sacred Cow is left standing.

Oh, and here's another Sacred Cow of business books:

"No one reads flap copy."
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Editorial Reviews

Publishers Weekly

Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like "always trust your research," "success breeds success" and "the customer is always right," are not only old and tired but may lead a business completely astray. At first the book's quirky, humorous style is a welcome change from drier business books, but after a while this chattiness starts to distract from the advice, which tends to be old itself, less than cutting edge. For instance, the Super Bowl XXIX Budweiser campaign in which frogs croaked out the company name was clever, but is now 12 years old; likewise, one discussion of Nike harks back to the Michael Jordan era. The authors may be experts in their field, but this book leaves the reader asking, "Where's the beef?" (Mar.)

Copyright 2007 Reed Business Information
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Product Details

  • ISBN-13: 9781401396367
  • Publisher: Hachette Books
  • Publication date: 3/11/2008
  • Sold by: Hachette Digital, Inc.
  • Format: eBook
  • Pages: 224
  • File size: 2 MB

Meet the Author

The authors practice their own theories of business every day at their own cutting edge advertising agency, The Gate Worldwide. The Gate Worldwide has offices all around the world, including New York, London, Johannesburg, Singapore, and Shanghai. Visit them at Beau Fraser is managing director of the New York office of The Gate Worldwide. David Bernstein is Executive Creative Director of the New York office of The Gate Worldwide. Bill Schwab also works out of the The Gate Worldwide's New York offices, and has overseen campaigns for BMW, Reebok, Campbell Soup, and Nikon.
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Sort by: Showing all of 5 Customer Reviews
  • Posted December 10, 2008

    more from this reviewer

    Witty report on why many venerable business adages should be quickly retired

    Conventional wisdom isn¿t always wise. In fact, cynics would say it never is, and an examination of history indicates that they have a good case. Ideas that were formerly so highly regarded that they weren¿t even open to question or criticism now seem wrong or even downright silly. For example, people no longer believe that the world is flat, that gods live on mountaintops and that the devil is the source of disease. In this engaging book, authors and marketing executives David Bernstein, Beau Fraser and Bill Schwab debunk similar grizzled concepts that the business world has long considered holy writ. getAbstract recommends this witty, perceptive book to anyone who is willing to look at old business dogma in new ways. Before you pick it up, check your old assumptions, tired verities and nutty nostrums at the front door.

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  • Anonymous

    Posted March 12, 2008

    Things that make you go moo

    Death to all Sacred Cows is a business book that reads faster than a crime novel and gives you more laughs than a standup comedian. It covers everything from why the customer isn¿t always right to why we shouldn¿t always trust research. Hmm. You¿re doing research by reading my review, aren¿t you? Which begs the question: should you believe me or not? Guess you¿ll have to read a few pages of the book and decide for yourself.

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  • Anonymous

    Posted March 12, 2008

    A Celebration of Business not as Usual

    As a business professional at a large, well-known company, I have always struggled with understanding why companies like mine become paralyzed by bureaucracy and fear new approaches. Despite our best attempts, we can¿t seem to innovate. The authors of this intelligent and refreshing book give this phenomenon a name ¿Sacred Cows. And, with humorous insight, explain how to identify a Sacred Cow, why these lumbering beasts hinder innovative thinking and ultimately a company¿s growth. To help the intrepid reader, they name 19 of businesses laziest sacred cows (and a number of lesser indiscretions which they humorous refer to as Sacred Veal) and in detail, explain how each limits creative thinking and needs to die. What I found so refreshing about this book is that I have erroneously accepted many of their examples as gospel through out my career, but now realize my mistake and gleefully go about killing them at every opportunity. Death to all Sacred Cows is book full of wisdom delivered with a wink.

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  • Anonymous

    Posted March 5, 2008

    A Fun, Interesting and Thought Provoking Book

    This is an extremely entertaining and accessible business book that challenges the conventional thinking grazing lazily in the hallways of corporate America. Using clear and thought provoking examples, one by one, the authors slay the sacred cows upon which most business decisions are made. ¿The customer is always right¿, died a humorous death as did ¿Teams create the best solutions¿ and ¿Internal competition Leads to Better Results¿ in chapter length explanations about why the sacred cow is dangerous and why it deserves to die. Unlike most business books whose authors try to impress me with their intelligence, Death to All Sacred Cows wins me over with approachable charm and well-argued examples of why everything I thought was true is in fact false. Well worth it.

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  • Anonymous

    Posted June 8, 2011

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

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