Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture

( 5 )

Overview

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.

Don't get us wrong. While the authors have nothing against cows in general—they love steak—they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:

—Always Trust Your ...

See more details below
Audiobook (MP3 on CD - MP3 - Unabridged CD)
$19.99
BN.com price
Other sellers (Audiobook)
  • All (6) from $4.56   
  • New (2) from $10.77   
  • Used (4) from $0.00   
Sending request ...

Overview

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.

Don't get us wrong. While the authors have nothing against cows in general—they love steak—they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:

—Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.

—The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.

—Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.

—Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.

—Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.

—Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.

—Internal Competition Leads to Better Results. BANG. It only leads to resentment.

In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

Read More Show Less

Editorial Reviews

Publishers Weekly

Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like "always trust your research," "success breeds success" and "the customer is always right," are not only old and tired but may lead a business completely astray. At first the book's quirky, humorous style is a welcome change from drier business books, but after a while this chattiness starts to distract from the advice, which tends to be old itself, less than cutting edge. For instance, the Super Bowl XXIX Budweiser campaign in which frogs croaked out the company name was clever, but is now 12 years old; likewise, one discussion of Nike harks back to the Michael Jordan era. The authors may be experts in their field, but this book leaves the reader asking, "Where's the beef?" (Mar.)

Copyright 2007 Reed Business Information
Read More Show Less

Product Details

  • ISBN-13: 9781400155842
  • Publisher: Tantor Media, Inc.
  • Publication date: 3/1/2008
  • Format: MP3 on CD
  • Edition description: MP3 - Unabridged CD
  • Product dimensions: 5.34 (w) x 7.46 (h) x 0.60 (d)

Meet the Author

Beau Fraser is managing director of The Gate Worldwide, the second-oldest ad agency in the United States.

Bill Schwab is creative director at The Gate Worldwide, the second-oldest ad agency in the United States.

Johnny Heller has narrated some five hundred books and garnered a bunch of swell awards and accolades, including Publishers Weekly Listen-Up Awards, Audie Awards and nominations, AudioFile Earphones Awards, and selection as one of AudioFile magazine's Top Fifty Narrators of the Twentieth Century.

Read More Show Less

Customer Reviews

Average Rating 4
( 5 )
Rating Distribution

5 Star

(0)

4 Star

(4)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)