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Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers
     

Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers

by Graham Cairns
 

This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and

Overview

This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.

Product Details

ISBN-13:
9781907471155
Publisher:
Libri Publishing
Publication date:
12/01/2010
Pages:
152
Product dimensions:
5.90(w) x 8.90(h) x 0.50(d)

Meet the Author

Graham Cairns is the head of architecture and interior design at the Writtle School of Design in Essex, England, and the author of the Spanish language book The Architect Behind the Camera. He has worked in architectural studios in London and Hong Kong and has run a performing arts group called Hybrid Artworks.

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