Delivering Business Analytics: Practical Guidelines for Best Practice

Delivering Business Analytics: Practical Guidelines for Best Practice

by Evan Stubbs, James Foster
     
 

View All Available Formats & Editions

AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS

This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and

…  See more details below

Overview

AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS

This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.

Delivering Business Analytics also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value.

With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on:

  • The economic principles behind how business analytics leads to competitive differentiation
  • The elements which define best practice
  • The Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice
  • Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making

Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists.

Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.

Product Details

ISBN-13:
9781118370568
Publisher:
Wiley
Publication date:
02/26/2013
Series:
Wiley and SAS Business Series, #50
Pages:
348
Sales rank:
580,525
Product dimensions:
6.10(w) x 9.10(h) x 1.40(d)

What People are saying about this

From the Publisher
PRAISE FOR DELIVERING BUSINESS ANALYTICS

"A stellar collection of real-life experiences of a business analytics expert and a bible for every leader of a business analytics function."—Kerem Tomak, VP of Marketing Analytics, Macys.com

"(This) book is densely packed with the Zen of business analytics from his wealth of experience and expertise … this is not ten steps to success for mindless management. It richly rewards re-reads and reflection."—James Mansell, Director of Innovation and Strategic Design, Ministry of Social Development New Zealand

"In this book, Evan Stubbs addresses the many obstacles to delivering solid business results from analytics … an analytics group that cannot demonstrate return on investment will soon lose funding. This book shows how to pick projects with good revenue potential and how to measure the value those projects create. I would recommend this to anyone who manages an analytics group."—Michael J.A. Berry, Analytics Director, TripAdvisory for Business, co-author of Mastering Data Mining and Data Mining Techniques

"In this new book, Evan clearly outlines how an organization can get more value from business analytics. His descriptions of common problems and challenges, his identification of false solutions and his clarity in describing best practices make for a readable book that practitioners should be able to put together at once."—James Taylor, CEO, Decision Management Solutions, co-author of Smart Enough Systems and author of Decision Management Systems

“For organizations to capitalize on analytics they have to not only do analysis of data, but they have to convert the results of analytics into products and services that users can use. This is where Evan’s latest book helps. It covers the issues that bear directly on how analytics should be operationalized. This is essentially about embedding analytical solutions in the business of an organization. This process sounds simple in theory but is far from simple in practice. Evan covers the relevant issues such as people, infrastructure, data and processes. If there is a single statement that summarizes what Evan’s book is about it is that the creation of value is more important than insight. Evan’s book is about how to do this.”—Warwick Graco, Senior Director of Operational Analytics, Australian Taxation Office

Meet the Author

EVAN STUBBS is the Chief Analytics Officer for SAS Australia / New Zealand and sits on the board of the Institute of Analytics Professionals of Australia. He is a prolific speaker and evangelist for the power of analytics, having written The Value of Business Analytics, a book explaining why some teams succeed while others fail. Over the years, he has developed human-machine interfaces for concept cars and models that predict criminal behavior, and has helped organizations establish analytical centers of excellence.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >