Delivering Business Analytics: Practical Guidelines for Best Practice


Delivering Business Analytics offers guidance forsucceeding on a day-to-day basis, equipping designers and solutionarchitects with an essential, keep-by-your-side reference. Whetheryou're a manager, an analyst, or part of a newly created or matureteam, this pragmatic, how-to guide gives you the answers todefining and driving best practice in business analytics.

This groundbreaking resource provides comprehensive coverageacross all aspects of business analytics, presenting ...

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Delivering Business Analytics offers guidance forsucceeding on a day-to-day basis, equipping designers and solutionarchitects with an essential, keep-by-your-side reference. Whetheryou're a manager, an analyst, or part of a newly created or matureteam, this pragmatic, how-to guide gives you the answers todefining and driving best practice in business analytics.

This groundbreaking resource provides comprehensive coverageacross all aspects of business analytics, presenting provenmanagement guidelines to drive sustainable differentiation. Througha rich set of case studies, author Evan Stubbs reviews solutionsand examples for over twenty common problems spanning managinganalytics assets and information, leveraging technology, nurturingskills, and defining processes.

Delivering Business Analytics also outlines the DataScientist's Code, fifteen principles that when followed ensureconstant movement toward effective practice. Practical advice isoffered for addressing various analytics issues; the advantages anddisadvantages of each issue's solution; and how these solutions canoptimally create organizational value.

Read Delivering Business Analytics and get the edge youneed to make your job easier with proven solutions for:

  • Defining what constitutes best practices
  • Eliminating bottlenecks in delivery
  • Owning your intellectual property
  • Effectively managing analytical data
  • Coping with information overload
  • Driving value through operational analytics

Through a variety of practical examples and pragmatic advice,Delivering Business Analytics helps newly established ChiefData Scientists and grizzled analysts build the right managementstructures and guiding principles to support an enterprise-levelexecution—that delivers.

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What People Are Saying

From the Publisher

"A stellar collection of real-life experiences of a businessanalytics expert and a bible for every leader of a businessanalytics function."—Kerem Tomak, VP of MarketingAnalytics,

"(This) book is densely packed with the Zen of businessanalytics from his wealth of experience and expertise … thisis not ten steps to success for mindless management. It richlyrewards re-reads and reflection."—James Mansell,Director of Innovation and Strategic Design, Ministry of SocialDevelopment New Zealand

"In this book, Evan Stubbs addresses the many obstacles todelivering solid business results from analytics … ananalytics group that cannot demonstrate return on investment willsoon lose funding. This book shows how to pick projects with goodrevenue potential and how to measure the value those projectscreate. I would recommend this to anyone who manages an analyticsgroup."—Michael J.A. Berry, Analytics Director,TripAdvisory for Business, co-author of Mastering DataMining and Data Mining Techniques

"In this new book, Evan clearly outlines how an organization canget more value from business analytics. His descriptions of commonproblems and challenges, his identification of false solutions andhis clarity in describing best practices make for a readable bookthat practitioners should be able to put together atonce."—James Taylor, CEO, Decision ManagementSolutions, co-author of Smart Enough Systems and author ofDecision Management Systems

“For organizations to capitalize on analytics they have tonot only do analysis of data, but they have to convert the resultsof analytics into products and services that users can use. This iswhere Evan’s latest book helps. It covers the issues thatbear directly on how analytics should be operationalized. This isessentially about embedding analytical solutions in the business ofan organization. This process sounds simple in theory but is farfrom simple in practice. Evan covers the relevant issues suchas people, infrastructure, data and processes. If there is a singlestatement that summarizes what Evan’s book is about it isthat the creation of value is more important than insight.Evan’s book is about how to do this.”—WarwickGraco, Senior Director of Operational Analytics, AustralianTaxation Office

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Product Details

  • ISBN-13: 9781118370568
  • Publisher: Wiley
  • Publication date: 2/26/2013
  • Series: Wiley and SAS Business Series, #50
  • Edition number: 1
  • Pages: 348
  • Sales rank: 1,512,759
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.40 (d)

Meet the Author

EVAN STUBBS is the Chief Analytics Officer for SASAustralia / New Zealand and sits on the board of the Institute ofAnalytics Professionals of Australia. He is a prolific speaker andevangelist for the power of analytics, having written The Valueof Business Analytics, a book explaining why some teams succeedwhile others fail. Over the years, he has developed human-machineinterfaces for concept cars and models that predict criminalbehavior, and has helped organizations establish analytical centersof excellence.

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Table of Contents

Preface xi

Acknowledgments xix

Part One Business Analytics Best Practices 1

Chapter 1 Business Analytics: A Definition 5

What Is Business Analytics? 5

Core Concepts and Definitions 7

Chapter 2 The Competitive Advantage of Business Analytics11

Advantages of Business Analytics 14

Challenges of Business Analytics 23

Establishing Best Practices 27

Part Two The Data Scientist’s Code 29

Chapter 3 Designing the Approach 31

Think about Competencies, Not Functions 31

Drive Outcomes, Not Insight 36

Automate Everything Non-Value-Added 38

Start Flexible, Become Structured 40

Eliminate Bottlenecks 43

Chapter 4 Creating Assets 47

Design Your Platform for Use, Not Purity 47

Always Have a Plan B 52

Know What You Are Worth 54

Own Your Intellectual Property 57

Minimize Custom Development 60

Chapter 5 Managing Information and Making Decisions65

Understand Your Data 65

It’s Better to Have Too Much Data Than Too Little 69

Keep Things Simple 74

Function Should Dictate Form 77

Watch the Dynamic, Not Just the Static 79

Part Three Practical Solutions: People and Process 85

Chapter 6 Driving Operational Outcomes 87

Augmenting Operational Systems 88

Breaking Bottlenecks 98

Optimizing Monitoring Processes 106

Encouraging Innovation 113

Chapter 7 Analytical Process Management 127

Coping with Information Overload 128

Keeping Everyone Aligned 137

Allocating Responsibilities 144

Opening the Platform 151

Part Four Practical Solutions: Systems and Assets 159

Chapter 8 Computational Architectures 161

Moving Beyond the Spreadsheet 162

Scaling Past the PC 173

Staying Mobile and Connected 180

Smoothing Growth with the Cloud 183

Chapter 9 Asset Management 191

Moving to Operational Analytics 192

Measuring Value 202

Measuring Performance 210

Measuring Effort 220

Part Five Practical Solutions: Data and Decision Making 231

Chapter 10 Information Management 233

Creating the Data Architecture 234

Understanding the Data Value Chain 242

Creating Data-Management Processes 249

Capturing the Right Data 256

Chapter 11 Decision-Making Structures 263

Linking Analytics to Value 264

Reducing Time to Recommendation 269

Enabling Real-Time Scoring 277

Blending Rules with Models 284

Appendix The Cheat Sheets 291

Glossary 313

Further Reading 331

About the Author 333

Index 335

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