Delivering on Your e-Promise: Managing e-Business Projects

Overview

e-business is a project. Manage it. Making e-business promises is easy, delivering it is hard. Anyone can tell you what promises to make. This book will show you how to deliver on time, on budget, and with no mistake. This is a road map for e-doers not a vision statement for e-talkers.

Successful e-business must combine IT expertise with sound business knowledge. Combining the two is the key to making your project profitable and getting it delivered on time. This book will ...

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Overview

e-business is a project. Manage it. Making e-business promises is easy, delivering it is hard. Anyone can tell you what promises to make. This book will show you how to deliver on time, on budget, and with no mistake. This is a road map for e-doers not a vision statement for e-talkers.

Successful e-business must combine IT expertise with sound business knowledge. Combining the two is the key to making your project profitable and getting it delivered on time. This book will bridge that divide. It will help business people understand the IT issues involved and vice versa.

This is a book for realists. Yes, you could be the next internet millionaire, but you probably won't be. What you can be, if you read this book, is the person who delivers a realistic and profitable e-business project on time and on budget.

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Editorial Reviews

Booknews
Chong (DSL Consultants Ltd., London) combines years of experience in the field of information technology (IT), and financial systems design and implementation in the U.K., western and eastern Europe in this guide to electronic transactions within and between companies. Coverage includes evaluating the suitability of e-business for a given company; the main causes of e-project failure, and how to avoid them; identifying and overcoming obstacles to success; integration issues; choosing the right people, products and services for e-projects; and benchmarking an e-business and assessing value for money. For managers seeking a critical analysis and understanding of this growing trend. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780273652960
  • Publisher: Pearson Education
  • Publication date: 5/1/2001
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.27 (w) x 9.25 (h) x 0.75 (d)

Table of Contents

Acknowledgements
Foreword
1 E-business - who needs it? 1
2 Making success out of other people's failures 12
3 How e-business wins 25
4 Main causes of e-project failure 46
5 Overcoming the obstacles 65
6 Integration issues 94
7 What's suitable for the e-business market? 122
8 Choosing what to buy 141
9 Benchmarks and value for money 166
10 Avoid pitfalls in your e-business 180
11 Graduation in e-business 202
E-business appendix 211
Index 215
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Preface

Foreword

E-business has moved irrevocably away from dot-com dreaming to hard business reality. Yen Yee Chong's timely book on managing e-business projects, to 'delivering on your e-promise', underlines just how quickly demands on all managers are changing in this new, wired world. Yen Yee Chong has used his IT experience to put forward the project manager and systems integrator's viewpoint.

Although technology lies at the heart of the e-revolution as the system's lifeblood, it is only part of a much broader picture. Technology tends to grab the headlines - and perhaps too much senior management time. We at Concert believe that what really counts is the overall business impact of all these changes.

Central to your e-business is the impact that any changes have on the customer. Yen Yee Chong has ably displayed in his case studies how some of the best players have managed this all-important relationship, while others have failed miserably. Measuring the impact of e-business on the profit-and-loss account becomes more difficult as managers gain more experience of e-business. Modern managers learn to be ever more aware of the inherent unpredictability and frequent disappointments of e-commerce.

Two aspects of delivering on the e-business promise need particular attention.

  • Maintaining competitive edge is key to survival and expansion in any market. We at Concert see it as one of the chief concerns for senior managers faced with nimble new entrants and competitors.
  • The second aspect for managers is measuring the true impact of e-business on the balance sheet, and the timescales involved. The attractive hype of new technologies is obvious, but it may beworthless in the end result. Short project life-spans and premature terminations are becoming increasingly worrying for many who are trying to reduce corporate waste. Payback periods are being reined in. Any company has to balance risk and reward when managing projects - instead of meeting risk and regret in e-business.
"Yen Yee Chong has detailed the resultant impact on the business and the customer, with a hard-nosed look at real sales/revenue impact, with evidence and -case studies on the real, bottom-line value of a number of projects. Modern managers need real-life evidence for projects that have real customer impact, not ~-imagined e-commerce sales hype. He has therefore, in this book, delivered a valuable project control device to help managers in this difficult high-wire balancing act."

Simon Card
OBE, Vice President (Client Executive Programs) at Concert,
the Global Venture between BT and AT&T

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