Delivering Profitable Value

Delivering Profitable Value

by Michael J. Lanning, Lynn W Phillips
     
 

In Delivering Profitable Value, Michael Lanning draws from over twenty-five years' experience to offer a fundamentally new approach to strategy and performance, showing how any business can transform itself into a value delivery system that consistently and profitably delivers superior experiences to customers. At its core, Delivering Profitable Value is about the…  See more details below

Overview

In Delivering Profitable Value, Michael Lanning draws from over twenty-five years' experience to offer a fundamentally new approach to strategy and performance, showing how any business can transform itself into a value delivery system that consistently and profitably delivers superior experiences to customers. At its core, Delivering Profitable Value is about the creative relationship between an organization and its customers. Michael Lanning's landmark book provides a tested method for establishing and nurturing those relationships, and capturing the profitable growth that results.

Editorial Reviews

Booknews
Introduces an approach to business that takes account of the real needs of customers. Describes its philosophy and framework and a practical methodology for applying it. Also explores changes that occur in how managers define their business and their roles in it. Cites case studies of successes and failures of well known large companies. Annotation c. Book News, Inc., Portland, OR (booknew.com)

Product Details

ISBN-13:
9781900961042
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
08/28/1998
Pages:
320

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