Delta Project: Discovering New Sources of Profitability in a Networked Economy

Overview

Drawing from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors, and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Arnoldo Hax and Dean Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" ...

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Overview

Drawing from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors, and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Arnoldo Hax and Dean Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock-in" this book provides a fundamental shift in the way we think about competitive positioning.

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Editorial Reviews

From the Publisher
“There has never been a better time for rethinking how one does strategic thinking and fortunately we have Hax and Wilde to chart the way—to take us on a voyage of exploration.” —Lester Thurow, from Prologue, Sloan School of Management, MIT

“The ability to build strategic clarity and define the practical business action shines through in The Delta Project.” —Niall FitzGerald, Chairman, Unilever PLC

“The work by the authors in strategy development has been a 'must read' for me for many years and an invaluable resource to every organization I have been associated with... With the technology evolutions of the past five years, this new work has taken on more importance to ensure that a business strategy is relevant to the times.” —Hector Ruiz, President and CEO, Advanced Micro Devices

Niall FitzGerald
The ability to build strategic clarity and define the practical business action shines through in The Delta Project.
Publishers Weekly
MIT professor Hax and consultant Wilde aim to show how to squeeze more profits and greater efficiency out of an organization. Building off the work of Michael Porter, C.K. Prahalad and Gary Hamel, they argue that the best way to gain competitive advantage is to bond with customers rather than to beat out the opposition. While they sketch out useful approaches, most management theory readers will recognize their approach as only an incremental advance in conventional wisdom. (Sept.) Copyright 2001 Cahners Business Information.
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Product Details

  • ISBN-13: 9780312240462
  • Publisher: Palgrave Macmillan
  • Publication date: 9/14/2001
  • Pages: 288
  • Product dimensions: 6.46 (w) x 9.57 (h) x 0.95 (d)

Meet the Author

Arnoldo Haxis a professor at the Sloan School of Management at MIT. He has consulted for companies such as Merck, Saturn, and Motorola. He ives on Martha's Vineyard, Massachussets.

Dean Wildeis founder and Chairman of Dean & Company, a strategy consulting and investment firm. He lives in northern Virginia.

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Table of Contents

The Delta Model: The End of Conventional Wisdom

• The Triangle: Strategy Based upon Bonding

• The Best Product: Winning through Costs and Features

• Total Customer Solutions: Winning through Relationships

• System Lock-In: Winning Through Complementors

• Creating a Strategic Agenda: The Case of Motorola Semiconductor

• Execution is Not the Problem: Aligning Execution with Strategy Is!

• Delta.com: Re-Interpreting the Internet Industry

• Measuring Success: Aligning Strategy, Processes and Metrics

• Managing by Averages Leads to Below Average Performance: The Need for Granular Metrics

• The Restructuring of the Electric Utility Industry: Applying the Delta Model to an Industry in Transition

• Toward a Unified Framework of Strategy

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 30, 2002

    Excellent

    Excellent book on competitive positioning¿. I strongly recommend!

    Was this review helpful? Yes  No   Report this review
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