Whether you run a multibillion-dollar corporation or a corner lemonade stand, ultimately you have the same question: How can I increase the demand for my goods or services? Adrian J. Slywotzsky's Demand shows that the answer to this question goes beyond strategies like spending more on advertising or lowering prices. Drawing on his expertise as a global management consultant, Slywotzky uses actual cases to reveal what makes companies prosper, even during economic crises or times of structural change. Counterintuitive wisdom for readers of Malcolm Gladwell and books like Freakonomics.
Demand: Creating What People Love Before They Know They Want Itby Adrian J. Slywotzky, Karl Weber
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
- Crown Publishing Group
- Publication date:
- Product dimensions:
- 6.48(w) x 9.50(h) x 1.34(d)
What People are saying about this
—Rosabeth Moss Kanter, Harvard Business School professor, author of Confidence and SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good
Meet the Author
Adrian J. Slywotzky is a partner of Oliver Wyman, an international management consulting firm. The Times of London named Slywotzky one of the top 50 business thinkers and Industry Week has named him one of the six most influential management thinkers, “promising to be what Peter Drucker was to much of the twentieth century: the management guru against whom all others are measured.”
Karl Weber writes about business and current affairs.
and post it to your social network
Most Helpful Customer Reviews
See all customer reviews >